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Main Subject - How The Marketing Treasure Chest Helped Me
I have always found that an original and relevant idea is a great help when seeking to win new business.
Good ideas
Good ideas
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
are attractive. They intrigue people and that gets them interested in what you want to tell them.
But, did you notic
But, did you notic
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
e that I also used the word “relevant” in the first paragraph. Good ideas won’t help you if they are simply good idea
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
, there must be something in the idea that is of special interest or benefit to the reader or viewer.
That is often
That is often
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
the hard part. A long lasting slogan like “Beanz Meanz Heinz” wouldn’t have been around for several decades and won a
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
place in the Advertising Slogan Hall of Fame if it had been coined for the Walmart own brand. “Beanz Meanz Walmart?”
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
I don’t think so.
The alliteration of “Beanz meanz Heinz” and the use of the letter “z” at the end of each word make
The alliteration of “Beanz meanz Heinz” and the use of the letter “z” at the end of each word make
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
it unique to Heinz and that makes the slogan a “property” that only Heinz can use. Brilliant!
Of course great adver
Of course great adver
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
tising slogans that survive for decades are very rare and very valuable when they are invented. They are invariably,
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
n my experience, the result of a great deal of hard work.
I’m not recommending that a great slogan is necessary to w
I’m not recommending that a great slogan is necessary to w
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
in new business. What I’m saying is, seek to find some way to give your service a touch of originality which will sep
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
arate it from it’s competitors.
The Marketing Treasure Chest is an idea of mine. It creates an image of real marketi
The Marketing Treasure Chest is an idea of mine. It creates an image of real marketi
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
g jewels. It makes a bagful of really effective marketing techniques more appealing, interesting and exciting.
The i
The i
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
dea popped into my head one day after months of searching. I’d had idea after idea but none of them sounded quite rig
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
t. Mostly they sounded dull to me. But you need to persevere, keep on writing down your ideas and eventually somethin
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
g good shows up. (Who says a monkey can’t write Shakespeare?)
The trick is to recognise the good idea when it shows
The trick is to recognise the good idea when it shows
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
p. One idea sparks another, but at some stage you have to stop.
When my search for a good way to express the concept
When my search for a good way to express the concept
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
that I have a large range of techniques that have a strong track record of winning new business led me to The Market
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ng Treasure Chest concept it was a eureka moment.
Time has shown that it does ring the bells of professional people.
Time has shown that it does ring the bells of professional people.
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
Since I started to promote The Marketing Treasure Chest up on my web site it has helped many people win new business
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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