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Main Subject - The Three Worst Marketing Mistakes You Can Make
Marketing is what we do that puts us in a position to make a sale. Good marketing makes selling easier. Bad marketing may make selling impossible.
We market to strangers so some of them will raise their hand with at least potential interest in what we have on offer.
We market to our clients and customers in
We market to strangers so some of them will raise their hand with at least potential interest in what we have on offer.
We market to our clients and customers in
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
order to move them up to the next level of products or services.
Most of us put a lot of time, money, and effort into marketing. For must of us it is the key activity we use to differentiate ourselves from our competitors.
But when we don't deliver on the promises we make in our marketing we unleash the dead
Most of us put a lot of time, money, and effort into marketing. For must of us it is the key activity we use to differentiate ourselves from our competitors.
But when we don't deliver on the promises we make in our marketing we unleash the dead
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
y 3/33 viruses on ourselves.
The 3/33 virus will destroy the marketing we have done in the past and it will make it very difficult to successfully market - at least to some prospects - in the future. And for the most part the 3/33 virus is a do-it-to-yourself process.
The 3/33 virus is word of mouth marketin
The 3/33 virus will destroy the marketing we have done in the past and it will make it very difficult to successfully market - at least to some prospects - in the future. And for the most part the 3/33 virus is a do-it-to-yourself process.
The 3/33 virus is word of mouth marketin
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
on steroids - in reverse. Here's how it works.
When you fulfill a promise, deliver excellent service, come in under budget, and save your customer more money than you said you would - they might tell 3 people. And that usually is because you asked them for referrals.
But if you screw up, don't do what you s
When you fulfill a promise, deliver excellent service, come in under budget, and save your customer more money than you said you would - they might tell 3 people. And that usually is because you asked them for referrals.
But if you screw up, don't do what you s
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
id you would do, or fail to deliver in any way - in your customer's mind - they will tell at least 33 people. This can be disaster.
You know I am speaking the truth. Remember the last time you got poor service in a restaurant and how many people you went out of your way to tell about it?
Here are three ways
You know I am speaking the truth. Remember the last time you got poor service in a restaurant and how many people you went out of your way to tell about it?
Here are three ways
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
o guarantee that all the marketing you've done will backfire on you.
1. Don't Do What You Said You'd Do In 2006 I met the author of a marketing book at the Search Engine Strategies event in New York City. I had been receiving his email newsletter and had heard a few things about the book. A table wher
1. Don't Do What You Said You'd Do In 2006 I met the author of a marketing book at the Search Engine Strategies event in New York City. I had been receiving his email newsletter and had heard a few things about the book. A table wher
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
he could autograph books had been set up for him at the Search Engine Strategies meeting. When there was no one around I approached him and found him to be a very insightful person, someone whose book would probably be of value to our readers.
He offered to send me a review copy and I thanked him. After the
He offered to send me a review copy and I thanked him. After the
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
event I emailed him a note with my mailing address. I never received the book. I received several emails to the address I had given him, but they were solicitations sent to everyone he'd come across at the search engine event.
I don't know if he never intended to follow up with his promise, or if he turner it
I don't know if he never intended to follow up with his promise, or if he turner it
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
over to someone else, or what. The bottom line is that I will never have anything positive to say about him, his organization, or his book. That can't be what this marketer had in mind when he went to the time, trouble, and energy to come to New York.
2. Disappear With Your Customer's Money The Intern
2. Disappear With Your Customer's Money The Intern
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
t makes it possible to hire people you will never see to do something you can not do and really have no way of knowing it will work until it's too late, and pay them via your PayPal account before they’d even begun to do the work.
I have done this several times without incident. Recently however I hired someo
I have done this several times without incident. Recently however I hired someo
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
e, on the strength of another person's recommendation, who kept my money and disappeared. He had promised to do the work within 48 hours of receiving my payment. But instead I heard nothing from him for six weeks, at which point he contacted me to see if there was some way to make up for his failure to follow
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
hrough.
I was astounded, but since I'd already paid him I asked him to do something that was worth less than half of what he'd already been paid. Hey, we all deserve a second chance. What happened? Nothing, I never heard from him again.
It's hard to say if I would have ever needed his services in the future
I was astounded, but since I'd already paid him I asked him to do something that was worth less than half of what he'd already been paid. Hey, we all deserve a second chance. What happened? Nothing, I never heard from him again.
It's hard to say if I would have ever needed his services in the future
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
nyway - so it was just a tedious time consuming event for me, getting someone else to do the job and so forth. But what did it do to the relationship I had had with the person who recommended him?
This was someone I trusted. Now I have to think twice about anything he has to sell me. And I am not going to tel
This was someone I trusted. Now I have to think twice about anything he has to sell me. And I am not going to tel
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
my friends to do business with him in the future. Why would I take the chance he will recommend something or someone whose lack of performance comes back to bite me?
3. Embarrass Your Boss Everybody's got to serve somebody was a line in one of Bob Dylan's songs. So no matter who you are or the positi
3. Embarrass Your Boss Everybody's got to serve somebody was a line in one of Bob Dylan's songs. So no matter who you are or the positi
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
on you have in your outfit - you do have a boss, maybe many of them.
Prior to events where I am registered as part of the media horde, I receive a stream of emails from companies that are making presentations or have exhibits there. A week before the 2007 Search Engine Strategies meeting in New York I receive
Prior to events where I am registered as part of the media horde, I receive a stream of emails from companies that are making presentations or have exhibits there. A week before the 2007 Search Engine Strategies meeting in New York I receive
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
an interview request from the PR firm representing an organization I wanted to learn more about.
Actually I received three emails from them, each with open time slots, so I could chose one of the remaining times for the interview.
This is the way it's always done. By the time I get to the site I have severa
Actually I received three emails from them, each with open time slots, so I could chose one of the remaining times for the interview.
This is the way it's always done. By the time I get to the site I have severa
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
one on one interviews set up with people whose message, I think, will be of value to our readers. So I emailed my choice of day and time, from one of the remaining time slots.
In this case however, the PR person never go back to me. How was that possible, that was his job?
I was curious about the lack of fo
In this case however, the PR person never go back to me. How was that possible, that was his job?
I was curious about the lack of fo
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
low up, from a PR person no less, so I printed out the email I'd sent and took it along with me to the meeting.
On the second day of the search engine conference I scoured the exhibit halls and eventually found the person I had wanted to interview. I still wanted to talk with him if we could work out the time
On the second day of the search engine conference I scoured the exhibit halls and eventually found the person I had wanted to interview. I still wanted to talk with him if we could work out the time
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
You can imagine his response to my story and the copy of my email when I presented it to him.
You can also guess the fate of the PR firm who had mishandled their account. It seems I was not the only person affected by this - one of whom was an industry leader the boss really wanted to meet.
So, who's your
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
oss? Whose opinions are important to you? Who do you serve? Are you doing everything you can and more to make sure you aren't disappointing or embarrassing them?
How can you be sure to avoid the three worst marketing mistakes? Only make promises you can keep, and keep the ones you make. It's as simple as that
How can you be sure to avoid the three worst marketing mistakes? Only make promises you can keep, and keep the ones you make. It's as simple as that
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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