Main Subject - Business

In order to get the most from your business card, you have to make sure t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hat it stays around for a while; hopefully a long while. A card that has

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

gone straight to the trash does you no good. Think of the poor baby you

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

have worked so hard designing just laying there in the trash, waiting for

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

incineration. Sort of makes you want to cry, doesn’t it? Okay, maybe t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

at’s taking it a bit far. It is upsetting though. What can you do to pr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

event this card tragedy from happening to you? A number of things:

• Pa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

er quality. It must be high. Period.

• Ink must not run. Place a drop

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of water on your card and see what happens

• Size must be standard 3.5”

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

x 2” inches. Larger ticks people off

• Colour. This is a big deal. An

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ything over 3 colours is distracting (photographs exempt) and black and w

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hite is just boring. Find the middle ground and go with it

• Message.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

our business card should clearly tell people what you do. If it isn’t cl

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ear, you need to do some work and re-word it.

• Font size. Font should

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e no smaller than 10 points; otherwise it’s too hard to read.

Your card

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

is around even when you aren’t. It can speak for you, do advertising for

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

you. Make sure it does just that, and stands out from the rest, but in a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

good way. Give out lots and lots of cards, 2 or 3 at a time, so they ma

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

be passed on to others. Your cards do you no good sitting on your desk;

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

give them away, that’s what they are for! You can always have more made

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Many people talk about business strategy but have a great failure to realise exactly what this is - is it surprising that a great deal of business people have a huge problem discussing this when they don't exactly know what this is!

A discussion regarding the difference between business leaders and business manager. Kotter argues that leadership and management are complimentary yet different-

Corporate profits are way up and yet they are all hoarding cash? Maybe they can bail out the government spend thrifts? But seriously what will they do with all this cash, as none of them are out buying up other companies right now other than the transportation sector.

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Main Subject - Getting The Most From Business Cards

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