Main Subject - Business

A small personal gesture goes a long way and really sticks in our memories. These special mo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ments happen every time someone remembers that special day or that thing you really like. Yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

always like restaurants or bars where the bartender remembers your name or that drink you l

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ke. It could have happened 20 years ago but you still remember that first birthday card or V

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lentine. Almost nothing is as intoxicating as someone else making you feel important and app

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eciated, especially when you know that they went out of their way to do it. These gestures,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

no matter how small, have a huge impact on a person.

This applies to your business relation

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hips as well. There is a story I am always reminded of when I think about this. There was a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ar dealer in US that outsold all others in the country. His sales were not just the highest.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

The second best in sales sold three times less cars than him. He was definitely doing someth

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ng right. When asked what his secret was he replied “Number one, you can eat off my showroom

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

floor, and number two, I send all my customers a birthday card.” This idea is so simple, ye

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

so effective. It doesn’t apply to sales people alone. The rule is: if you deal with people

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ake a little time and extend a nice personal gesture.

You don’t have to take much time out

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

f your day or week to do this. Websites like ForgetEmNot.com can help you out. Whether it is

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

for a birthday, Mother’s Day, Father’s Day, Easter, Christmas holidays, anniversary or any o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ther important day in that person’s life, the simplest way to show you care is a greeting ca

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d. Get them setup for your family, friends or clients. ForgetEmNot.com will deliver them to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ou a week early as a reminder for that important date, so you can personalize and send them

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ut. Remember, it is the personal touch that is really important and makes it all worth while

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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