Tags |
|
|
Links |
|
|
Main Subject - How Much Time Should You Spend On Marketing?
As a solo-professional or small business owner, you have many responsibilities. Not only do you have to run your business and manage all the tasks associated with that, you also have to ma
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
rket that business.
But just how should you divvy up your day?
How much time should you spend on marketing?
I believe you need to spend at least half of your time on marketing. In fact,
But just how should you divvy up your day?
How much time should you spend on marketing?
I believe you need to spend at least half of your time on marketing. In fact,
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
as a business owner, I believe you really only have two main responsibilities:
1) Spending your time on revenue-producing activities
2) Marketing your business
Your time is valuable,
1) Spending your time on revenue-producing activities
2) Marketing your business
Your time is valuable,
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
so you shouldn't waste it on mundane tasks that someone else could easily do.
You should be spending half your time generating income for your business. This might include things like se
You should be spending half your time generating income for your business. This might include things like se
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
rvicing your clients and creating products.
The other half of your time should be spent on marketing to grow your business. That might include activities like writing articles and press r
The other half of your time should be spent on marketing to grow your business. That might include activities like writing articles and press r
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
eleases, doing speaking engagements, writing and publishing an ezine or newsletter, advertising, relationship marketing, networking or Internet marketing. Any activity that is designed to
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
bring you more clients or more sales.
But what about "all those other things" that have to get done?
All those administrative business tasks like paying bills, invoicing clients, going t
But what about "all those other things" that have to get done?
All those administrative business tasks like paying bills, invoicing clients, going t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
the bank, picking up office supplies, fulfilling orders, monthly bookkeeping and clerical tasks like filing?
Or all of those household tasks like grocery shopping, cleaning your house, a
Or all of those household tasks like grocery shopping, cleaning your house, a
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
nd doing laundry?
Find a way to delegate "all those other things"
...so you can focus your time on your top two priorities. If your time is worth $50 an hour or $150 an hour and you are
Find a way to delegate "all those other things"
...so you can focus your time on your top two priorities. If your time is worth $50 an hour or $150 an hour and you are
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
spending it on $10 an hour tasks, it just doesn't make sense.
What if you can't afford to hire help?
I was in this boat for a long time myself. My mentors kept telling me to create a tea
What if you can't afford to hire help?
I was in this boat for a long time myself. My mentors kept telling me to create a tea
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
m and delegate. But I thought I couldn't afford to. When I finally took the leap of faith and began assembling a team, my entire business and life changed.
I went from being a lone ranger
I went from being a lone ranger
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
doing everything in my businesses (yes, it was very tiring!) to a team that includes a bookkeeper, CPA, attorney, virtual assistant, writer, art director and production artist, media buye
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
r, web developer, product manufacturer, fulfillment house, computer technician, real estate partners, property management company and others I'm sure I'm forgetting about right now.
No, I
No, I
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
don't have an office with all these people on staff.
I am still a "company of one." These people are partners that I pay for specific services when I need them.
And I've enlisted the he
I am still a "company of one." These people are partners that I pay for specific services when I need them.
And I've enlisted the he
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
p of my family with the household tasks and hired housekeepers so I don't have to spend my valuable work hours or my precious free time on these activities.
Yes, I still do some things I
Yes, I still do some things I
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
probably shouldn't.
But the point is, over the past two years, I've learned to find experts and utilize their services to help me grow my business.
And even though I thought I couldn't a
But the point is, over the past two years, I've learned to find experts and utilize their services to help me grow my business.
And even though I thought I couldn't a
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
fford to hire a team...
Now I can't imagine running my business (or my life) any other way. And paying for this help has never been an issue. Because the time they have freed up allows me
Now I can't imagine running my business (or my life) any other way. And paying for this help has never been an issue. Because the time they have freed up allows me
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
to focus on my top two priorities, which has grown my businesses.
Your Marketing Step
Look around. Are you trying to do it all yourself? Are you running your business as a lone ranger?
Your Marketing Step
Look around. Are you trying to do it all yourself? Are you running your business as a lone ranger?
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
Are you spending time on activities that someone else could be doing?
If you are, I encourage you to step back and re-evaluate how your business is structured. And create a structure and
If you are, I encourage you to step back and re-evaluate how your business is structured. And create a structure and
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
a team that will allow you to spend your time on marketing and revenue-producing activities. And then watch your business grow!
Want to see how I spend my time? Visit my blog to find out
Want to see how I spend my time? Visit my blog to find out
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/25529/mainsubjects-How-Much-Time-Should-You-Spend-On-Marketing.html">How Much Time Should You Spend On Marketing?</a>
BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/25529/mainsubjects-How-Much-Time-Should-You-Spend-On-Marketing.html]How Much Time Should You Spend On Marketing?[/url]
Related Articles:
Getting Started in Medical Transcription
Confidential Operations Manual and Updating Manual in Franchise Companies
Bookmark it:
|