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Main Subject - Market With Authenticity and Ease -Tell Your Story
I remember having a client some time ago that was struggling with the right marketing approach that fit for him. I'll call him Bob. After several ineffecti
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ve rounds of “I could do this…or I could do that… or this doesn’t feel comfortable” I asked him to tell me his story. I watched his face and listened to hi
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
voice fluctuate up and down with excitement and passion as he told me why he started his business.
It became very obvious that “his story” was his best ma
It became very obvious that “his story” was his best ma
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
keting approach. He was too close to himself to see it and made a judgment that his ‘story’ couldn’t possibly be used as a marketing tool. He said, “that
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
eems too easy and why would people want to hear it anyway?”
Using stories is the most effective way to engage a perspective client. They can relate and th
Using stories is the most effective way to engage a perspective client. They can relate and th
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
y want to hear about experiences that have actually happened. You will find that most people are not as interested in being ‘told’ facts and figures. Try
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
the story test. Connect with one person and tell them what you do. Connect with a second person and connect by sharing your story. Watch their eyes and t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
eir face. Which approach connected more effectively?
Bob decided to give this approach of telling his story a try. He noticed how easy it was to connect
Bob decided to give this approach of telling his story a try. He noticed how easy it was to connect
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ith others because he enjoyed telling it and they enjoyed hearing it. Marketing doesn’t get any easier than that. As Bob found his story more engaging he
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
sed it as his consistent marketing piece.
After completing his authentic, easy marketing plan together we parted but stayed in touch. I would receive peri
After completing his authentic, easy marketing plan together we parted but stayed in touch. I would receive peri
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
dic emails from him, but nothing was more exciting than the day he wrote, “You’ll never guess what happened. My state historical society called me. They s
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
w my story in a video and wanted to use it on a television program they were airing. They asked if it was OK and of course I said yes. I never thought tel
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ing my story would have such an effect on others and I’m excited to see the impact it will have on my business.” Discovering your individual marketing appr
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ach and consistency are they keys to successful marketing.
When I get in front of a group to talk, I always begin with a part of my story. It immediately
When I get in front of a group to talk, I always begin with a part of my story. It immediately
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ngages the audience, makes it easy to begin a talk and so many can relate. Typically I will begin with, “I stood in my office one day and said, I’m going t
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
quit my business. What was I thinking that I could be a solo professional and make a living? Marketing is my weakest strength – who do I think I am tryin
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
to make a go of it.” You can bet I’ve got their attention and I let them know the entire story is on my website called “The Marketing Person You Think You
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
Aren’t.” It’s so easy to move my talk on from there.
When I market and teach others to discover their best marketing approach, I first look at strengths a
When I market and teach others to discover their best marketing approach, I first look at strengths a
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
d passions – then connect them into tangible marketing steps. Because I enjoy stories and realize other solo-preneurs enjoy them as well, I create e-books
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
f marketing stories with actual experiences, ideas and tips. Use your strengths, passions and your story to market your business with authenticity and ease
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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