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Main Subject - Marketing a Small Town
Imagine that you run a small business and your potential customer base can change by as much as 200% depending on the time of year. This is a reality that affects many small towns, tourist and resort areas worldwide. There is a solution, and not surprisingly, it is web-based.
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
We live in a very unique community that is both a geographic phenomena and a geological wonder. The location results in four very distinct and different seasons. Creative and artistic people have flocked to the area over the past few decades earning Bancroft, Ontario Canada t
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
e title of “The Most Talented Town in Ontario”. Of course, as a result of the significant season changes, the population fluctuates widely from a low in the winter of 15,000 people to a high of 45,000 people during the summer months. The majority of people in the community ear
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
their living in small business, are self-employed or operate a specialty business. We have developed a non-traditional strategy to address the mobility and transient nature of the potential customers for local area businesses.
The problems businesses face in a seasonal area a
The problems businesses face in a seasonal area a
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
e numerous.
1) Most local businesses are diverse and multi-faceted and traditional media (i.e. newspaper/radio/highway signage and direct marketing) are cost prohibitive in detailing their many offerings.
2) Traditional advertising does not reach the majority of your potenti
1) Most local businesses are diverse and multi-faceted and traditional media (i.e. newspaper/radio/highway signage and direct marketing) are cost prohibitive in detailing their many offerings.
2) Traditional advertising does not reach the majority of your potenti
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
l customers.
3) Yellow pages, another alternative to traditional advertising, is expensive and copies of which are not available to the majority of your potential consumers.
4) Small specialty businesses have limited or no advertising budgets whatsoever.
5) The geographica
3) Yellow pages, another alternative to traditional advertising, is expensive and copies of which are not available to the majority of your potential consumers.
4) Small specialty businesses have limited or no advertising budgets whatsoever.
5) The geographica
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
area is large and many businesses are off the beaten path and receive no exposure at all.
6) Many businesses require visuals that are not available with most local media, except newspapers. Of course, with newspapers, visuals impact the cost of producing and running your adv
6) Many businesses require visuals that are not available with most local media, except newspapers. Of course, with newspapers, visuals impact the cost of producing and running your adv
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
rtising.
7) If people aren’t aware of availability locally, they will likely bring it with them rather than purchase locally. Some studies indicate that every dollar spent locally will be re-cycled seven times.
Our solution to these problems facing local businesses in a seas
7) If people aren’t aware of availability locally, they will likely bring it with them rather than purchase locally. Some studies indicate that every dollar spent locally will be re-cycled seven times.
Our solution to these problems facing local businesses in a seas
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
nal community, was the creation of www.shopbancroft.ca. It is a web-site in support of the arts, accommodation, shopping, restaurants, entertainment, transportation, professional services, sports & leisure, and home and garden services and products. Our site also features othe
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
areas of interest in the community including theatre, the local art gallery events, the library and links to popular local web-sites.
Many local web-sites exist in small communities, but the majority of them are lacking in product or service information, contacts and how to ac
Many local web-sites exist in small communities, but the majority of them are lacking in product or service information, contacts and how to ac
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ually find them. These sites are created from Chamber of Commerce business directories or some other source. Some businesses are not even aware they are on these sites and in some cases, the information is inaccurate.
The www.shopbancroft.ca solution is that only paid adverti
The www.shopbancroft.ca solution is that only paid adverti
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ers appear on our web-site. Sponsorship for the web-site is created by direct sales initiatives to each business. Today, more people seek out product or service information on the web than through the Yellow Pages. Our service is text based only with web-links if a business r
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
quires visuals.
Our advertisers receive the following package with their sponsorship.
1) An exclusive profile page for their business that details their product and/or services they offer.
2) All contact information – phone, fax, toll-free numbers, e-mail and web-site links
Our advertisers receive the following package with their sponsorship.
1) An exclusive profile page for their business that details their product and/or services they offer.
2) All contact information – phone, fax, toll-free numbers, e-mail and web-site links
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
3) Listings in up to ten different categories under the alphabetical search by category.
4) Any word used on the profile section will be found when a keyed-in search is entered.
5) Each advertiser profile page quantifies the number of hits to that advertisers page rather
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
han a home page hit count.
6) All advertisers confirm the data on their profile pages for accuracy.
7) Additions and deletions to the profile page are accommodated at any time.
8) A map or directions to the business.
9) All information is managed by www.shopbancroft.ca.
6) All advertisers confirm the data on their profile pages for accuracy.
7) Additions and deletions to the profile page are accommodated at any time.
8) A map or directions to the business.
9) All information is managed by www.shopbancroft.ca.
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
The client need not own a computer, be on the web, or have a web-site to participate. This ensures accuracy and consistency on the clients profile page.
The success of a web-site requires two main components in order for it to work. Firstly, in the area of sales, you must sel
The success of a web-site requires two main components in order for it to work. Firstly, in the area of sales, you must sel
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
enough sponsorships to make the site a useful tool for consumers. With multiple listings available, 100 sponsors will translate into 500-600 category listings and a useful directory for customers. The second objective, and equally as important as your sales initiatives, is ad
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ertising - and that is driving traffic to your web-site. We have accomplished this through the following tactics:
1) Web banner highway signs.
2) Newspaper advertising targeting local consumers.
3) A newspaper article about the web-site to promote use and ge
1) Web banner highway signs.
2) Newspaper advertising targeting local consumers.
3) A newspaper article about the web-site to promote use and ge
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
erate sponsorship sales.
4) Web-links to other high traffic sites (i.e. Chamber of Commerce)
5) Make sure you get your web-site on the most popular search engines like Google, MSN and Yahoo.
This is a marketing strategy that we recommend to communities tha
4) Web-links to other high traffic sites (i.e. Chamber of Commerce)
5) Make sure you get your web-site on the most popular search engines like Google, MSN and Yahoo.
This is a marketing strategy that we recommend to communities tha
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
rely on and cannot survive without those transient consumers that visit or temporarily live in their community. It is also a model for web-sites for Chambers of Commerce, Boards of Trade, Business Improvement Areas and Economic Development initiatives to support your community
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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