Main Subject - Business

Readability is essential to writing a good sales message. What is readability you ask? It’s quite simple really… It’s the combination of multiple factors: sentence and paragraph

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lengths, structure and organization, how interesting or lively you are, the look and feel of the piece, and most importantly how well you matched your message to the emotions and in

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

erests of your target market.

Often, when people write ads and sales letters they get too caught up in using big words and fancy sounding jargon when describing their product or se

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

vices. They are still caught in the “School / College” mindset that everything must be perfect and sound very intelligent. This is actually the exact opposite of what you should b

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

doing.

When you write an ad or sales letter you want to be very careful about matching your message to your target market. You see people respond better to people (or in this cas

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ads) that address their concerns or interests – that sound just like them. Furthermore, the reading level for the average American is somewhere at the middle school level. The av

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rage American will only read a handful of books in a year! I don’t say this to be critical, I say this because your marketing must address this concern.

That means that your marke

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ting message should not rely on big words or complex ideas. Instead, your sales letters should read like someone is talking to you. This means that your promotions should have pe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sonality. You should use words that your target market would use. You may even want to take time to explain how you are a common Joe just like everybody else – a real live person

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ot a faceless corporation. Include intentional misspellings and grammatical errors to mimic everyday communication. Sentence fragments, dangling participles, and common words are

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ow people talk in real life and your sales message should mirror that reality. In fact, when you write your sales letters they should make your high-school grammar teacher cringe!

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

A good tactic to make sure that your ads will be easily readable involves reading your ads out loud. If you have problems or are stumbling over words, you need to rework your messa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e to increase readability. A better tip is to take a child of about 10 years old and have them read your sales letter aloud. Any words that the child cannot read or understand sho

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ld be replaced with clearer language.

Another way to connect with your target market is to go to where they would spend their free time and just listen to what they say and how the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y talk. This might mean that you spend time listening to people in certain sections of supermarkets, hanging out at the local pub, or going to a professional sports game. One fina

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

pitfall to avoid is the use of graphic artists. Never let some graphic artist get a hold of your sales letter and start monkeying around with it. It is important that the person

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hat has the clearest understanding of the market, as well as the goals of the marketing, should guide the final outcome. That will almost always end up being you. The only princip

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e that should guide your marketing is profit… pure and simple. Remember, you are not out there to win awards!

Readability is vital to the success of your promotions, ads, and sale

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

letters. After all, if the stuff is too hard to read and understand most people won’t bother to continue reading. It is important to acknowledge this problem and to address it in

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

your marketing. If you don’t you could are leaving money behind on the table! Stick to these tips and you will get a better response out of your sales letters, ads, and promotions

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Readability In Sales Letters - Ads - and Promotions: How to Get The Most For Your Marketing Dollar

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