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The car ride was library-quiet despite having a 10 year-old daughter and an 8 year-old son in the back seat. The peaceful respite from the calamity that usually takes place behind me should have

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

been my clue that something was up. But I was enjoying the rare serenity to the point that I was actually lost in my thoughts — until this strange "popping air" sound elbowed its way to the fo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

efront of my consciousness.

Turns out the "popping air" sound was the two of them spitting on a temporary tattoo and themselves and my upholstery in an attempt to apply a water type temporary t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

attoo. The police officer — to whom I first related this story by way of explaining a series of questionable lane changes I made during my discovery of the drama in the back seat — agreed with m

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

that perhaps we need to rethink this whole temporary tattoo thing.

The event caused me to look deeper into a new promotional product just introduced at the time called waterless tattoos. My re

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

earch over the next several months brought to light five distinct benefits of waterless tattoos over the conventional temporary tattoo (CTT) that required water to apply.

Sanitary
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ng>

By and large, I believe eliminating the need for kids to spit on each other is the single biggest benefit of waterless tattoos. Germs and bacteria in saliva can spread all kinds of dise
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ses from the common cold and the flu to Tuberculosis and Meningitis. Waterless tattoos are heat-activated thus eliminating the need for water — or in the absence of a clean water supply – spit.
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Less Mess

Because there’s no water involved, waterless tattoos are less messy. This is a great benefit especially when you have little kids at an indoor event. You don’t h
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ve to worry about spills or water on the carpet.

Less Planning

In order to effectively use CTT's during a promotional event, you must plan for water. With waterless tatto
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
s, water is one less thing for which you need to plan.

Cold Weather Comfort

Application comfort in cold weather is another benefit of the waterless tattoos. Here in Mich
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
igan, there’s a nip in the air during football season. It was at one of my son's games on a chilly Saturday in November, I watched a mom apply a CTT on her kids with a wet paper towel. The cold
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
orta took the fun out of it for the kids. With waterless tattoos, children enjoy the warmth of mommy or daddy’s warm hand pressed against their cheek.

Positive Image

An im
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
portant benefit of waterless tattoos for corporate promotions involves corporate identification policies. Because of the way CCT's are applied, the image and words appears backwards prior to bei
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
g applied. Waterless tattoos on the other hand, make a better presentation because everything — company logo, picture or wording is right-reading, right from the start. That also makes it easie
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
to proof the artwork. What you see is what you get.

One thing to be mindful of with waterless tattoos regards the fact that they are heat-activated. Storage in direct sunlight, near a high-he
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
at source such as a radiator or in a sun-soaked car is discouraged. When stored at high temperatures the tattoo may adhere itself to the cover sheet. For that reason, storage in a cool place in
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
n airtight container is recommended. If the tattoos will sit around at an outdoor event or in a car prior to distribution, keeping them in an insulated lunch sack or small cooler will preserve t
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
heir integrity.

I remember as a kid, my friends and I would do just about anything, including behave, for a sticker. Today, temporary tattoos are the stickers of the 2000's. Kids love 'em. But
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
as adults, we must recognize that kids will be kids. And as marketers of our brands, company's and events, we need to make appropriate promotional product choices for their sake … and our image

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Promotional Marketing - Five Surprising Benefits of Waterless Tattoos

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