Main Subject - Business

Ebooks are about learning something of value, and so much more. When you see an ebook you know you’re probably going

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to learn something, but the best ebooks offer more than education, they offer resources. Resourceful links provide

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

opportunities to bring traffic back to your website, for more business, more information, and more value.

An ebook

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

is a Viral Marketing Tool.

Principle #1

Select a topic with enough interest and information to keep your reader’s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

attention, and include enough links to your website, or other profitable informative links to keep your readers comi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ng back to you. The best links within an ebook offer the reader valuable merchandise that keeps them coming back and

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

BUYING from your website.

Principle #2

Provide complete information. While the objective of an ebook is to bring

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

them back to your website for more information, you do not want your reader to wonder what they paid for. Give them

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

complete information as promised in your sales page. Include answers to all the questions presented, and be certain

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

that you’ve given them all the information they need, along with links back to your site for more information, so yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

don’t frustrate them.

Principle #3

Incorporate Viral Links into the Main Text of your ebook. Nobody really reads

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the index or ‘info pages’ at the back of a book, they do however read the text. So include all your resource links i

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n the main text of your book to grab attention and get them clicking back to your site. During the process of writin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

g a book, you’ll think of links you want to add, add them where you think of them, because that’s where the reader n

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

eeds them.

Principle #4

Power up your linkage using headers and footers in your ebook. By using a footer in your e

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

book with the link included, your link back to your own webpage can be on every single page of your ebook with no ad

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ditional work at all. Including the link in the body of your text increases chances for linking, but always be sure

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

it’s on every page, in the footer of your ebook.

Principle #5

Include a Resource Page. Although they aren’t read o

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ften, if you happen to include a resource page and do add in complete urls, your ebook can be used even when printed

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

out. A BIG reason for including complete links.

Do you want to know more about creating ebooks for viral marketing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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