Main Subject - Business

“I was starting to talk faster and faster to this young couple. Unfortunately, I had determined that they were just “tire kicking” and weren’t really ready for a home,” said

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

my client.

My home builder continued with his tale;"Without being rude, I was trying to send them on their way because another couple had been wandering through the model fo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

about 10 minutes now and I was stuck with the young couple. After they left, I quickly walked through the model trying to track the other couple down. I abruptly walked into

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

them and blurted out the deadly, “Do you have any questions?” No, they shrugged and quietly went out the door.

“That was the last straw,” he said, I knew I had to call you.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

I want a system where if I was with one couple in the showroom office, I would have a method on giving my message of benefits while other people walk through the model. “Now

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Joe, can you do this?” “Sure, I said, we will put your message on DVD.”

I wrote a multi subject script that focused on my client's various benefits and tried to make each in

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ividual message in the movies no longer than 30 seconds. I did benefits on;

• Subdivision location, amenities
• “Allowance” pricing for light fixtures, floor coverings

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and appliances
• Audio testimonials of past clients
• Specific highlights of the particular room DVD was playing (MBR, basement, kitchen)
• Placed graphic at b

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ttom showing web site and to sign up for newsletter

My client’s appliance supplier gave him televisions for use if we would advertise his store. We put television/DVD player

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s on motion sensors so DVD’s started playing when visitors went into a particular room.

What are the results? It’s way too early to tell. I’ve had positive feedback from my

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

uilder client that visitors have been delighted with the additional information without having to be bombarded with sales people. There has been a definite rise in people sig

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ing on to his newsletter.

We are still tweaking the system with more audio and graphics and less “talking heads”. *(See my previous article on “How Star Wars Helped me Write

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Better Corporate Video Scripts”) My client and I both see tremendous potential for using DVD’s in this scenario for a couple more reasons.

This is a great strategy for get

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ing sponsors to help with production costs. Most of the builder's suppliers/subcontractors want their message on DVD as well. We are also getting ready to put “mini-movies” o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n his web site for 24/7 exposure to his houses and subdivision underscoring and expanding benefits shown in model home.

Using DVD’s in this way, we have made better use of t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

me in the model, increased sponsorship opportunities, established a consistent message. Even more incredibly, we are able to do all this without additional sales personnel. T

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

he upside going to DVD is obvious and potential to do even more with it is tremendous. In fact, I’m so excited, we are getting ready to do a “sales challenge” I devised.

I

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

et my client dinner that I could come up with more and better qualified leads from model home without a salesperson. (Would have person there just for security purposes) Usi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ng only DVD/videos and asking for visitors to qualify themselves, I feel I can get leads that are genuine and sincere. Not ones filled out to get salespeople off their back.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Consider all the reasons above to try DVD/videos; you’ll get your message out consistently and save money on personnel. You might even get your sponsors to pay for production

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A variety of forces, including technology, interactivity and demographics are buffeting the king of all media.

It really doesn't matter if you are preparing for your very first job interview or your hundredth - a job interview always comes with challenges. depending on the employer. One challenge you can always count on is the tough questions that employers will ask. Being prepared and knowing your own strengths and weaknesses will make the process that much easier for you - and help you to impress companies with your confidence and straightforward approach.

You open your computer, the flashing button says, “We have a new update for your software program. Do you wish to update now or later?” You choose the Update Now button and immediately your compute...

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