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Main Subject - Are Your Cleaning Customers Motivated by Quality or Price?
You don't have to be running your own business for very long to find out that customers are different when it comes to what they expect out of a cleaning service. There are those customers who want the best, no matter what the cost. On the
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
other end of the spectrum are price conscious customers who are more concerned with how their cleaning expenses fit into their overall budget than anything else. Marketing to these two distinctly different groups can indeed be a challenge
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
What are the differences between the "budget conscious" and the "quality minded" customers? There are always individuals who will make their final decision based on price. However, that doesn't necessarily mean that these are not good cu
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
tomers for your cleaning business. With the budget minded there are special issues to consider:
1. For the budget minded, regular carpet maintenance will not be high on their list of priorities.
2. They will probably only become concerne
1. For the budget minded, regular carpet maintenance will not be high on their list of priorities.
2. They will probably only become concerne
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
about the "soiled" look of their carpet and ask for cleaning before a special event or occasion.
3. When they finally decide the carpets need cleaning, they will want the "biggest bang for the buck".
4. The budget minded are also not li
3. When they finally decide the carpets need cleaning, they will want the "biggest bang for the buck".
4. The budget minded are also not li
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
kely to ask for special services, such as carpet spotting, floor stripping and waxing, and window washing.
5. Overall, these customers are willing to have fewer cleaning services provided and deal with some inconvenience in exchange for a
5. Overall, these customers are willing to have fewer cleaning services provided and deal with some inconvenience in exchange for a
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
lower price.
Quality minded customers have a different view because they value high standards, professionalism and great service.
1. The quality minded customer believes in the value of building maintenance and the results that are achie
Quality minded customers have a different view because they value high standards, professionalism and great service.
1. The quality minded customer believes in the value of building maintenance and the results that are achie
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ed with a contractor who provides quality service.
2. They are willing to pay to avoid inconvenience. 3. Poor service is a big irritation to the quality minded customer.
4. They will want carpets cleaned on a regular schedule and not all
2. They are willing to pay to avoid inconvenience. 3. Poor service is a big irritation to the quality minded customer.
4. They will want carpets cleaned on a regular schedule and not all
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
wed to become so soiled that they are an embarrassment to employees, customers and visitors.
Marketing to these two distinct groups means tailoring your materials to match what they are looking for in a cleaning service. The budget minded
Marketing to these two distinct groups means tailoring your materials to match what they are looking for in a cleaning service. The budget minded
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
customer has let things go for so long that they will be in a rush to find someone to do the job. They may not take time to get referrals and will search traditional advertising sources such as phone books, newspaper ads, and direct marke
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ing materials. In addition, they are always looking for specials or discounts.
The budget minded customer's first question is likely to be "How much do you charge?" As they tend to wait until the situation is critical, they may also be lo
The budget minded customer's first question is likely to be "How much do you charge?" As they tend to wait until the situation is critical, they may also be lo
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
king for fast service. Penny-pinching customers are also likely to ask for outrageous guarantees and try to get you to lower your price. The "budget conscious" are also more likely to complain about the smallest details even though they wa
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
t everything done quickly and cheaply.
Quality customers will be using a professional cleaning service regularly. If they become unhappy with their current cleaning service they will ask for referrals from friends and colleagues. They are
Quality customers will be using a professional cleaning service regularly. If they become unhappy with their current cleaning service they will ask for referrals from friends and colleagues. They are
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
not motivated by specials or discounts. If your cleaning company does not offer the specific services they are looking for, they may quickly remove your cleaning service from consideration.
Customers who are looking for quality will want
Customers who are looking for quality will want
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
a company that has a high degree of professionalism and takes pride in its work. They don't want any surprises when it comes to getting their building cleaned. This customer is looking for an expert and is relying on your judgment, knowled
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
e and skills to handle their cleaning needs. They trust that you are recommending and providing what they need and not promoting services that are not needed. The quality minded customer wants a long-term relationship and wants to avoid go
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ng through that long search process of finding a cleaner that suits their needs.
It often takes a referral from a happy customer to get you in the door of someone looking for quality. When you do "get in the door" make sure that you have
It often takes a referral from a happy customer to get you in the door of someone looking for quality. When you do "get in the door" make sure that you have
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
quality printed marketing materials. Know your business and be proud to "toot" your own horn.
As you are marketing your cleaning business keep in mind these two distinct customer types. Remember, the budget conscious customer is looking f
As you are marketing your cleaning business keep in mind these two distinct customer types. Remember, the budget conscious customer is looking f
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
r specials and package deals. Effective marketing tools for "economy" customers will involve using direct mail, newspaper ads and door hangers. The customer who is seeking quality will most likely ignore these marketing strategies and be s
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
arching for a reliable and knowledgeable cleaner that has a solid reputation in the community. Remembering that there are two types of clients can help you market your cleaning business more effectively.
Copyright 2006 The Janitorial Stor
Copyright 2006 The Janitorial Stor
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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