Main Subject - Business

We have worked with countless exhibitors over the last decade, and

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

we have witnessed many mistakes that could have easily been avoided

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

. This article will attempt to offer general advice that should hel

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

p your company have a successful exhibiting experience. If you've n

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ver exhibited at a show before, you definitely need to have an in d

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

epth consulting session with someone who has a lot of experience in

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the industry. This will help you maximize the return on your inves

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ment at your next trade show.

The most important piece of advice w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e can offer is to be sure that you pick a show that is right for yo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ur company. This does not mean that the show has to be an industry

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

pecific show in which you are invested, but it does mean that your

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

target customers should be attending and/or exhibiting at the show.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

For instance, if your company sells subscriptions to women's magaz

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ines, you may do better at a show for hair salon products than you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ould at a show for magazines. The key is to make sure you reach you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r target audience.

Also, be sure that you pick a show that is righ

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t for your company's size and budget. You do not want to be the big

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

fish in the small pond, but you don't want your trade show exhibit

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

or booth to be dwarfed by large companies either. You want to find

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

a show where you can make a big impact without looking out of place

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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