Main Subject - Business

Do you know of a colleague or peer that has built a business around just one or two clients? For the duration of their working relationship and current projects, the company is able to subsist solely off of these few customers.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

However, as these deals come to culmination, a business owner may begin to question how they will exist thereafter. If the one or two existing clients fail to provide any more work for the company, there could be trouble. Of cou

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

se, having other clients would be ideal. Perhaps this certain business has been too busy to think about building a larger clientele base; on the other hand, perhaps the business lacked the know-how. This same business could have

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

een presented with multiple opportunities to promote itself in different ways. Maybe those in charge were unsure of how or in what way to respond to such opportunities. Either way, having a marketing infrastructure in place is es

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ential in such a scenario- for any business.

Losing business due to a lack of a marketing infrastructure is really unnecessary.

Your company’s marketing infrastructure is based on all of the components which generate new prospec

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ive customers and turn them into solid clients. Once established, your marketing infrastructure assumes a power of its own that works for you continuously. It doesn’t need monitored or adjusted on a daily basis; it allows you to f

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

cus your energies on the production part of your field. Sure, it may need tweaked or evaluated now and then, but having a regular plan saves resources and encourages a more steady revenue.

The following are examples of some of t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e marketing infrastructure you should think about putting into place. Leads can be created multifariously. One of the most helpful ways to inform the public is through engagements like seminars. Educated business leaders kno

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the importance of teaching people about their work. A percentage of those that attend and learn about the services or products you offer do become contacts. Even making the commitment to stage such events sets in motion publicit

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

. Brochures and marketing materials begin to circulate, and some who choose not to attend still connect with the presenting business based on information that they have obtained. Another added bonus of leading seminars is the ex

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ansion of the mailing list. Of course, networking can open unexpected doors. Some people are reluctant to get into this whole process; nevertheless, it is worthwhile. Even if you choose to only involve yourself in a two or three

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

engagements per month, those few can seriously pay off.

Besides making generating new leads a priority in your business, consider your existing communication and how effective it is for the public to reach your business. First

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

f all, your contact information should remain stable, even if your space tends to move every so often. Have a permanent post office box for mail and install an unchanging phone number. How efficient is your fax machine? You do

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ave a fax machine, don’t you? It should operate on a separate line that is available at all times. Having a 1-800 number is also wise. It demonstrates an image of largeness, stability, and readiness. Having an email address is

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

andatory in the twenty-first century. So many people lean toward communicating online because of the ease and speed of the process. Choose an address that you plan to keep constant. And, all of these items of information should

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

be published in every bit of your materials.

Make it part of your protocol to stay prepared and ready to respond to customers. Keep all brochures and catalogs updated and in print. Also develop a statement of qualifications (an

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

SOQ) on your computer. This way you can attach it to emails as well as print it and fax it as needed. Include your biography, previous accomplishments, workshop experience, and achievements and recognition. Maintain your mail

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ng list. Keep it current by editing it with new contacts that call or email for information. Your mailing list is an incredibly useful tool that can be utilized to connect with previous contacts on a regular basis. Through it yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

can alert your network of new information, upcoming events, specials, or changes in your business. Anytime your company hits a slow spot, referring to the mailing list gives you a fresh start in touching base with your patrons.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Make it easy on yourself. Use the aforementioned strategies to help cement a marketing infrastructure that needs little maintenance. By setting the proper wheels in motion, you can relax knowing that leads are always forthcoming

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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