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Main Subject - Believability Can Make Or Break Your Marketing Efforts
Simple believability could be one of the most important elements of every promotion you send out. It doesn't matter if it's your web page, an e-mail, or print materials -- if your pro
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
spects don't believe in you, they aren't going to buy. Or in the case of fund raising, they aren't going to give.
We all know people who tell such tall tales that we take every word
We all know people who tell such tall tales that we take every word
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
hey say with a grain of salt. We might like them, and even enjoy their company, but we'll check the facts before we act on anything they've said.
I was promoted to write this article
I was promoted to write this article
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
because I've noticed a lot of promotions lately telling a tall tale that simply destroys their chances of success. Their only hope is that their prospects aren't paying attention.
On
On
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
e of those promotions arrived in my in-box just yesterday. It was an offer for a free download, complete with the rights to let everyone on your list also have it for free. The idea w
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
s to build your list -- and build the promoter's list at the same time, of course. The report also contained plenty of affiliate links.
All that would be fine except for two things.
All that would be fine except for two things.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
The first was a notation at the bottom of the original email. It said something along the lines of "Hurry, I'm only going to release 15 copies of this valuable free report."
Huh? You
Huh? You
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
just told me I can offer it to everyone on my list. I'm sure you told hundreds of other people the same thing. What's the deal with "only 15 copies?"
That was the first clue that th
That was the first clue that th
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
s marketer was not on the up and up. But, my name is on so many lists that one more can't hurt, so I clicked on to see what else he had to offer.
Of course, there it was: The famous
Of course, there it was: The famous
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
You'll only see this offer once" promotion asking me to buy a better version of the free report for only $97. Now I don't know about you, but since I haven't seen what this person has
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
to offer yet, I'm not about to hand over $97 on the chance that he's not full of hot air.
That was annoying, but I kept on, said "no thanks" to the purchase, and clicked the link to
That was annoying, but I kept on, said "no thanks" to the purchase, and clicked the link to
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
download the free report. And there, in plain sight, was another offer to purchase the item on the "Only see this once" page.
By this time I was convinced that any advice this market
By this time I was convinced that any advice this market
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
r gave would not be advice I'd want to follow.
My guess is that this was a newcomer to internet marketing who had read all the books about what needs to go into a successful promotio
My guess is that this was a newcomer to internet marketing who had read all the books about what needs to go into a successful promotio
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
. Many of them contain a checklist to follow, and one item on the list is the scarcity factor. The trouble is, using it in this way destroyed his credibility.
What could he have done
What could he have done
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
that would have been believable? Perhaps a limited time offer would work, but only if it was true.
I'm sure you've also seen those offers that say "You must order by midnight tonigh
I'm sure you've also seen those offers that say "You must order by midnight tonigh
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
!" Just for fun I've kept a few of those and gone back several days in a row. Seeing it there far after "midnight tonight" destroys credibility pretty quickly too.
Professional copyw
Professional copyw
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
iters back up their claims with proof in many forms, because we know that everyone is skeptical. The buying public has seen so many offers that any hint of unbelievability sends prosp
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ects running the other way.
Amateur copywriters / marketers should be just as careful.
If there are only 15 copies, say so. But then don't sell or give away 1,500. And if there's a
Amateur copywriters / marketers should be just as careful.
If there are only 15 copies, say so. But then don't sell or give away 1,500. And if there's a
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ime limit, say so. But then don't keep offering your special after the time has passed.
Gaining a reputation for honesty is every bit as important in marketing as in your personal li
Gaining a reputation for honesty is every bit as important in marketing as in your personal li
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
e. So don’t get carried away. Over the long run, your integrity is worth a whole lot more than a quick sale.
And not only that, honesty lets you feel good when you look in the mirror
And not only that, honesty lets you feel good when you look in the mirror
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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