Main Subject - Business

Many of the questions I have been receiving lately from solo-professionals and small business owners center on the topic of where to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

get a quality website, graphics and marketing materials, on a budget.

I can totally relate because when I opened my business eight y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ars ago I faced the same challenge. I had connections in the marketing industry through all of my advertising agency contacts, but I

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ouldn't afford to use these services ... they were too rich for my budget.

So I set out to find a solution.

A place I could get qua

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ity marketing materials, to successfully brand myself, but at a price my wallet could handle.

After all, branding IS important, espe

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ially for us little guys!

After several years, I have finally compiled a very long list of great resources. In fact, over 100 of the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

are included in my Small Business Marketing Resource Center.

I'd like to share 3 of my favorite sources with you.

These are 3 plac

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s you can get the quality marketing materials you need, at a price you can afford. I personally use all of these services and highly

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ecommend them.

Logo Mark Development

A logo mark is one of the 10 marketing "must-haves" in my 10stepmarketing System. If you want

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

our prospects and clients to take you seriously, you need to project a professional image. A quality logo mark is a great way to do t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

at.

I use and recommend a service called LogoWorks. For as little as $300 you can get a quality logo. This is a great deal. In my ag

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ncy days, we charged clients anywhere from $5,000 to $15,000 for a logo.

Website Development

These days your prospects and clients

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ill expect you to have a website. As a result, it's another one of my marketing must-haves. There are a variety of ways you can get y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ur own website, very inexpensively.

You can build the site yourself using a software program like Microsoft Frontpage. You can use o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e of the "site builder" programs available through companies like GoDaddy.com. Or, you can have the pro's design and develop your sit

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

. Elance.com is a great resource for quality, inexpensive website development professionals (and many other kinds of pro's as well!).

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Business Cards & Letterhead

Once you have your logo, you are ready to get business cards and letterhead. For business cards, or if

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ou want printed letterhead, I recommend a service called PrintsMadeEasy.com.

Your Marketing Step

Have you been dragging your feet g

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tting a logo mark, getting your website done, or creating your brand identity package because you just weren't sure where to turn? W

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ll, now you've got 3 quality resources you can use. Take some time this week to set the ball in motion on these branding "must-haves.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The usage of IT by the Indian apparel industry has been woefully inadequate. North American and European apparel companies spend about 3 to 5% of their revenues on IT. The Indian apparel industry in contrast, has typically invested less than 1%.

Make sure you know what your high levels goals are before you waste a lot time looking at Franchise opportunities that will not meet your basic requirements.

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Main Subject - Small Business Marketing Tip: Branding on a Budget

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