Main Subject - Business

In my life I have literally collected thousands of business cards. When I look through them, I hardly remember the person or business at all! S

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hould a business card not reflect who you are and what your business does?

A proper business card is the first piece of marketing literature t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

at is handed out. It should definitely have your name, address, email address and phone number. But I think that most business cards should hav

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

more information. Most are very poorly designed.

How could we improve on the basic business card? I was thinking about this and I came up wit

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

some suggestions for the back of your business card:

1) Hard to Find Places - a mini map giving directions to your premises

2) Takeaways – a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

miniature menu – remember the 80/20 rule – top sellers only!

3) What about a testimonial?

4) Retail Outlet – what about a discount on present

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tion of the card?

Here is another great idea for the back of a business card:

Print:

We met at...

On...

For...

What we discussed...

Refe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rrals...

What about the front?

1) Why not add your picture?

2) Use full colour printing

3) Get a Professional to design it

I firmly believ

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

that all business cards should have a photograph of the person especially now that they are so cheap to produce in full colour. Nobody will ev

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r forget who you are if your picture is on the card!

Your business card is probably the first marketing material you hand out to somebody you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

eet for the first time. It should create a good impression and be a precursor to a further meeting or conversation by phone.

Business cards ar

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

never going to do the selling for you, but they need to transfer the right impression of who you are and what your business does. For this you

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

need to use full colour printing and stay away from the standard black and white cards.

I would advise people to stay away from laminated card

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

. Many people jot down a short note on the back of the card to help them remember who you are and what was said. They cannot write on a laminat

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ed card!

Finally make sure your business card is durable. Pay slightly more for a thicker card. If you can get a cheaper business card for $90

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a 1000 and a more expensive better quality of business card for $150 per 1000... and you only hand out 200 business cards a year... go for the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

etter quality one and make sure you hand out a 1000 in the next 12 months!

How many business cards have you received that immediately said to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ou “I am not going to do business with that person”? Most of them are probably printed in black and white and on thin cards. Some do not even t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ll you what that persons business does!

Most people underestimate how valuable a business card really is. When you think about the costs invol

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ed it really should be used more effectively. Make your business card stand out so that people are more likely to remember you and get in touch

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You should take a week to evaluate your Yellow Page program. Spend a few hours each day carefully giving it some thought. But do you know where to start and where to end? If not, you've come to the right place. Here's today's assignment.

While the field of medicine is constantly evolving in the applied technology and health treatments, innovative medicine is not far behind. The field includes the employment of a Physician's Assistant or a PA.

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