Main Subject - Business

There are many trade show displays that offer a custom look, but are produced from stock exhib

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

it material. These displays are designed with many configurable options such as monitor mounts

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

literature holders, recessed lighting, counter systems, and kiosks. In most cases, these comp

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

onents can be positioned almost anywhere on the display, which allows these ready made solutio

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s to appear as though they have been customized for your company.

Many exhibitors have very s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ecific requirements, and their needs can only be met by designing a custom display specificall

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y for their company. Custom displays are usually much more expensive than stocked displays bec

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

use they require additional industrial design time, and they usually require the display compa

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ny to manufacture custom components to fill specific needs. Also, custom displays are usually

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

uch bulkier, and therefore it will cost much more to store and ship your trade show booth. How

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ver, a custom display that has been properly designed for the specific needs of the customer c

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

an make an incredible impact at a trade show. A custom display allows for much tighter integra

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ion of the theme of your marketing plan with your trade show exhibit.

Custom displays also re

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

quire a much longer turnaround time. While a popup display can be turned around in a matter of

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

days, it may take weeks to turn around a custom display. In addition to design time, it takes

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ime to manufacture custom components to be used with the display. If you are planning to use a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

custom display at your next expo or convention, be sure to plan well in advance to ensure tha

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you have enough time to turn around a custom display.

In general, custom displays should onl

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

y be used by experienced exhibitors. They require additional planning, additional time, and ad

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

itional staff members to ensure that a custom display is set up and taken down without a hitch

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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