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Main Subject - Communication is the Key
No matter what business you are in there is one common factor - communication.
Whether it is verbal, visual, on paper or elect
Whether it is verbal, visual, on paper or elect
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ronic, having clear communication is a must for any successful business. This can be even more challenging when dealing with ot
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
er cultures, nationalities and lifestyles.
For some time, on behalf of one of my clients, I have been communicating with peopl
For some time, on behalf of one of my clients, I have been communicating with peopl
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
e from other countries and it is always a challenge to maintain clarity of message. Even though we are speaking the English lan
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
uage each party has their own cultural approach - Asian, English, German, South African, American - and sensitivity to these di
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
fferences is essential. Many good business opportunities have been lost to poor communication skills.
Each and every business
Each and every business
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
as a variety of clients and the differences between customer types will often require a different communication approach. For e
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
xample, a colleague of mine has decided to take her 'new age' personal development skills into the corporate environment. To do
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
this she will need to re-evaluate her communication style to present outcomes to corporate clients in a way that is relevant to
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
them.
This does not mean her service quality must be compromised. Rather it is recognition that different customers will need
This does not mean her service quality must be compromised. Rather it is recognition that different customers will need
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
the same service/product presented to them in a different way to see why they should buy it.
It's sort of like segmenting your
It's sort of like segmenting your
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
market specifically for communications.
Have a look at your spread of customers. Come to understand why they are your customer
Have a look at your spread of customers. Come to understand why they are your customer
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
s and look for ways to express the benefits you provide in a way that makes sense to them. Not all your benefits will be requir
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
d by all customers so be specific and you will be rewarded with a sharper communications message.
Presentations are often seen
Presentations are often seen
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
as an ideal way to communicate an idea to a group. This may happen whilst pitching for new business, presenting a new concept
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
o management, or when selling a product or service. However, presentations are by nature group communication activities. It is
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
often hard to deal with the perceptions held by individuals or answer specific questions in a group setting.
By all means use
By all means use
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
he multi-media multi-sensory capacity of presentations to excite your audience, but remember the need to follow up and deal wit
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
h the questions of individual participants.
No business can survive without effective and timely communications - to clients,
No business can survive without effective and timely communications - to clients,
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
o staff, to investors, to potential clients, to the media. All businesses communicate. Great businesses excel at communications
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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