Main Subject - Business

One of the biggest trends in business today is Client Relationship Management. Businesses big and small are realizing they have to work even harder to keep the customers they have. Customers have more cho

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ices available to them, more options to find the products they need, than ever before. This is primarily due to advances in technology and specifically the internet. We can research and compare products a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d services without even leaving our homes. Now the focus of marketing to existing customers is getting them involved.

The more a customer is involved in your business, the less likely they are to go elsew

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ere. If they have a vested interest in your business, they are less likely to easily turn to a competitor. For instance, think about the options you have with your bank. Many banks have a significant num

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

er of online options available to you. With online bill pay systems, you can make payments through your bank without ever having to buy a check or a stamp. This is a great service for you the customer. B

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t it takes time and effort to input all that information online to set up those account to enable you to make those payments. Once you have that set up, you are not likely to suddenly decide you would rath

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r have your account somewhere else. It will take a lot of consideration on your part before you throw away that time you have invested to go to another bank. Your bank is counting on that.

So, how do you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

get your clients involved? This is the “Holy Grail” quest in your business. You have to look at how you interact with customers and decide how you can get them involved with your business. In Direct Sal

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s, there are two immediate things you can do to start connecting with your existing customers and increase your sales.

Your first step should be to let them know what you are doing on a regular basis. Man

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

businesses do this through a newsletter. Technology makes this even easier (and much less expensive) by using email for your delivery. This may seem too simple, but a newsletter keeps your customers invo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ved with you personally. You keep your information in front of them on a monthly basis. So, when they need your product or service, your name is the one they remember. It is common knowledge that a clien

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

needs to have ten points of contact with you on an annual basis for you to keep them as a client. A monthly newsletter will cover that with no problem.

A second step you can take is to develop a database

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

on your clients. This can be done just by asking your client to fill out a simple customer care card. Go beyond the normal contact questions of mailing address and phone number. Ask them to give you thei

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

birthdays and anniversaries. Also encourage them to make a wish list of all of your products they would like to have. Use this information to offer them birthday specials on the products they want. Or c

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

all their spouse to offer suggestions for anniversary gifts. Make their shopping simple, and they will keep coming back to you.

A third step to keep the client involved is some version of a punch card. (

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ou can find a great customer care card/punch card combination at thebooster.com.) Many businesses use punch card to keep their customers coming back to them. I have seen them used for anything from pizzas

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to oil changes. Consider your product line. What would be more effective for you? Should you give them a free gift if they spend a certain dollar amount punching their card in, say, $20 increments? Woul

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

it be better to punch their card per item? Tailor your system to give your customer value for their continuing loyalty to you.

These are just a few ideas to help you reach out to your customer base. The

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

are there, waiting for you to ask for their business. They already know you and your products. It should only take a little more effort on your part to capitalize on the time and effort you have already

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

xpended to make them customers the first time. Consider other options like thank you notes and postcards to keep them coming back. Make their lives (and shopping) easier, and they will remember you for it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Most small business owners find themselves in a Catch 22 situation because on one hand, they need to increase the customer base, but on the other hand, they cannot hire enough employees to service these new customers.

Your marketing division - maybe that's you? - has two major jobs to do for your company:

Incentive programs are a great way for businesses to reach out to their employees in an appropriate and appreciate manner. Not only do they work to improve the livelihood of the individual worker, but they also help to improve the livelihood of the business as well.

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Main Subject - How Do I Reach My Existing Customers?

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