Main Subject - Business

If you’re using email marketing to build trust with your prospective customers, particularly if you are using a series of autoresponder messages, your biggest c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hallenge is to get your readers to actually open your messages.

Otherwise, you’re wasting your time, no matter how great your product or offer is. The truth is

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

your entire email marketing campaign will ultimately hinge on just four or five words … the words you use in your subject line.

Why is it so hard to g

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

et emails opened? The bottom line is, more than 50% of all email today is spam. (For free services such as Hotmail it’s more like 80%.) So you can see

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hat a challenge it is just to get people’s attention among the dozens of other messages they have in their in boxes. Fortunately, there are some time-tested met

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ods you can use, which will greatly improve your chances of getting your prospective customer to open your emails.

1. Use your reader’s first name in the subje

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ct line. There is nothing so beautiful to anyone as their own name. And with autoresponder services and programmes, it’s easy to set up your messages so your pr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

spect’s first name is automatically added. If someone sees their name in the subject line, they’re much more likely to open your email.

2. Take the angle of ‘l

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

atest news’. This is a proven winner. ‘Latest news from XYZ company’ is likely to entice people to open your email, particularly if they know you company’s name

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

and have previously signed up you’re your autoresponder series.

3. Arouse your reader’s curiosity by asking a question. For example ‘[FIRST NAME], are you maki

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

g this common mistake?’

4. Make sure your subject lines don’t trigger spam filters. There are many words that spam filters are suspicious of because they tend

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to be used heavily by spammers. There’s a great software called Content Scrubber that allows you to paste your email message into and it will highlight any word

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

that might trigger spam filters. I highly recommend you get hold of Content Scrubber. (Do a Google search and you’ll find several sites where you can buy it fo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r under $10.)

A great way to get ideas for subject lines is to take note of the messages in your own inbox each day. Which ones tempt you to open them? Which o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

es do you automatically delete. Take some tips from the subject lines that catch your eye. Modify them to your own product or service.

Don’t forget the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

‘from’ line As well as your subject line, the ‘from’ line is also very important. It’s best to put either your own name, or your company’s name in here

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

. Don’t try to be tricky. Unfortunately, spammers have caught on to the importance of having a name in the ‘from’ line and now often use phony names. This makes

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

it harder for genuine marketers who are sending messages to an opt-in list. But if you have your own name in the ‘from’ line and your reader’s name in the subje

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ct line (spammers don’t often have the reader’s first name) you are already well on the way to getting your message read.

With a little practice and testing, y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

u will soon master the art of writing effective subject lines that get your autoresponder messages opened. And you’ll start to see an impact on your bottom line

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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