Main Subject - Business

Finding that your customer base is shrinking, or that your sales might not be as high as they should this time of

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

year can be tough – so it is a great idea to help your sales with promotional products.

One way to help your sa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

es with promotional products is quite simple – debut new products with your logo on them! If you are a company br

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nching out from one arena into another, it can seem tough to break through – for example, if you are trying to se

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

l office products and the market is already saturated. If you want people to buy your new notepads and paper, giv

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

away some of the new product printed with your name. When customers like what they have used for free, they will

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

look at the name on the product and re-order.

Another way to help sales with promos is to send promotional item

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

out to former customers. If you know that a customer used to order your products but has moved on, sending them

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

friendly reminder in the form of free product with your logo imprinted on it can give them a nudge back. When an

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

office manager reaches for a new pen and sees your name there, he or she might be more inclined to reorder produc

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s from your company.

You can also use promotional items as giveaways and incentives in your own company. If you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

have a sales force and want to drive them to work harder, give away larger ticket items branded with your company

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s logo. Sales people are more likely to work hard if they know a reward is involved for the best sellers (with or

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

without your logo) and imprinting your company's name on the reward product is just another way to get people to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ee your information without having to take out an actual ad.

A final way to help sales with promotional products

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

is to use promotional items when your company undergoes a name change or logo change. If you want to make sure th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

at people you are selling to remember which logo to look for or what your new moniker is, you can do it quite eas

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ly by giving away products such as pens and magnets. Make sure that you are always foremost in the customers' min

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s.

Products are a great, low cost investment in future sales. By using this durable form of advertisement, you c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n be sure you are keeping yourself in the minds of those who order your products – increasing your over all sales

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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