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Main Subject - Marketing Story - A Room Without Number
In a well established company, all the employees were used to follow company rules and regulations. One day, the General Manager of this company has given an ins
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
truction that employees were not allowed to enter a room in 8th floor which has no number on the
door. It is significantly recognized which room is not allowed
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
to go in. There
is no reason from General Manager. Since then, every one always followed this
rule and nobody will enter the room without number at the 8th f
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
oor.
Few months later, company has recruited a few new employees. And it is also given instruction by General Manager to all new employees that they are not all
Few months later, company has recruited a few new employees. And it is also given instruction by General Manager to all new employees that they are not all
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
wed to enter the room without
no at the 8th floor.
This time, there was a young guy, called Alan.
Alan asked the General Manger: "why?"
General Manager repl
This time, there was a young guy, called Alan.
Alan asked the General Manger: "why?"
General Manager repl
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ed in a serious voice, "No reason"
When back to working, Alan was still keep thinking why General Manager giving such unreasonable order. However, other collea
When back to working, Alan was still keep thinking why General Manager giving such unreasonable order. However, other collea
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ues telling Alan do nothing but just follow the rules and
regulations of the company.
But, Alan still kept asking other elder colleagues, what was the reason
But, Alan still kept asking other elder colleagues, what was the reason
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
hy General Manager gave the order? Other colleagues this time warned him by quoting the rules and regulations stated in
the company policies.
But, this Alan
But, this Alan
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
aid no heed to their advice, and decided to enter the room to see what the reason was.
He at first knocked at the door first lightly and waiting if anyone insid
He at first knocked at the door first lightly and waiting if anyone insid
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
would gave him response.
However, there was no response from the room inside. Hence, Alan pushed the door open lightly, and entered the room without number. Th
However, there was no response from the room inside. Hence, Alan pushed the door open lightly, and entered the room without number. Th
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
re was only one table in the middle of the empty room. A red envelope was found on the table. On top of the envelope was written that “pass this envelope to
G
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
eneral Manager”.
Alan was confused and took the red dusty envelope and went out of the room. At this moment, other colleagues were worried about Alan and asked
Alan was confused and took the red dusty envelope and went out of the room. At this moment, other colleagues were worried about Alan and asked
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
im to put back the red envelope and pretended never enter the room. They would cover for him.
However, Alan thanks for his colleagues good help, but he directly
However, Alan thanks for his colleagues good help, but he directly
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
walked to General Manager’s office and handed over the red envelope to him.
General Manager was smiling and announced to everyone that Alan was promoted to Sale
General Manager was smiling and announced to everyone that Alan was promoted to Sale
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
and Marketing Manager from the very second.
Alan was confused and asked General Manager, “why I was promoted by just took the red envelope to you?”
General Ma
Alan was confused and asked General Manager, “why I was promoted by just took the red envelope to you?”
General Ma
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ager replied, “ Yes, I have been waiting almost 6 months, and nobody pass this envelop to me, I believe you are capable of this position!”
It is truth that aft
It is truth that aft
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
r few months, there is an increase in company sales and marketing under the leadership of this young man.
After that, General Manager explained to everyone that
After that, General Manager explained to everyone that
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
” Sales and marketing requires creativity. It needs people think out of the box and more creative. All of you are just used to be obedient and it
has killed yo
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
r creativity and your curiosity. But this is not suitable for a good sales or marketing executive! Curiosity may probably kill a cat , but if you are just a auto
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
atic working machine, isn’t very sad?”
P/S: Sales and Marketing job requires us to think out of the box. To be creative, it requires our curiosity and courage
P/S: Sales and Marketing job requires us to think out of the box. To be creative, it requires our curiosity and courage
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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