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Main Subject - Award Winning Disaster
Anyone interested in success has either discovered, or will discover, that excellence is a requirement for winning. Success is a reward for excellence. Without proper balance though, the
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
desire for excellence can bring disaster.
With the competitive nature of business, companies of all sizes can have their quest for excellence used against them. As someone on the inside
With the competitive nature of business, companies of all sizes can have their quest for excellence used against them. As someone on the inside
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
f the marketing trade, all too often I see the exploitation of clients rather than true marketing.
Every business needs to make a good marketing presentation if they want to win in the m
Every business needs to make a good marketing presentation if they want to win in the m
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
arket. Appearance is extremely important, but it is also easy to put too much emphasis on it. Creative graphics people naturally love to unleash their design skill and do impressive thing
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
with your appearance. This is great as long as your objectives are being met.
Exploitation takes place when artists create things to impress their design industry peers rather than meet
Exploitation takes place when artists create things to impress their design industry peers rather than meet
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
the real needs of their clients. The irony is, clients are often wooed too because they are understandably impressed, but their attention can be diverted away from other important conside
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
rations. If making everyone feel like a peacock showing off its plumage is the only goal, then the objectives can be met by putting on a good show. If the goal is real excellence, then th
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
s is actually exploitation.
Let me illustrate with a real example I witnessed several years ago.
A large company had created a fairly high-end product. When the packaging for this produ
Let me illustrate with a real example I witnessed several years ago.
A large company had created a fairly high-end product. When the packaging for this produ
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
t was designed, they received enviable attention for themselves, and the package designer, because they were awarded a prestigious packaging design award. It was truly an impressive thing
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
of beauty.
This product was a liquid, so a glass bottle was designed. Since the designer needed to do something exciting to achieve the desired results, it was designed with a custom, s
This product was a liquid, so a glass bottle was designed. Since the designer needed to do something exciting to achieve the desired results, it was designed with a custom, s
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ulptured shape. It was also decided that a frosted glass would be used, and labeling would be printed on so it would not have the cheaper appearance of a decal label. It seemed that excel
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ence had been achieved.
You have probably guessed by now that things did not turn out well. The custom shape was complicated to produce, with a high volume of bottles not meeting quality
You have probably guessed by now that things did not turn out well. The custom shape was complicated to produce, with a high volume of bottles not meeting quality
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
standards. The frosted glass was subject to getting easily scuffed during production and handling. The printing was difficult, and also scrapped a large number of bottles; and the printi
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
g was done after sorting the low percentage of bottles that were even good enough to print on.
To make matters worse, the sculptured design had a small base which was off center, and use
To make matters worse, the sculptured design had a small base which was off center, and use
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
fancy math in its design to defy the normal rules of gravity. This caused production lines to shut down frequently, and a lot of spills to occur as the bottles were easily tipped over on
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
the moving conveyors. I can only imagine how many times consumers must have accidently tipped these bottles over and spilled the expensive contents, or even had glass broken all over the
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
floor.
Obviously, you would not want to have a situation even remotely similar to this. I use this example because it really happened, and because it provides a valuable lesson for anyon
Obviously, you would not want to have a situation even remotely similar to this. I use this example because it really happened, and because it provides a valuable lesson for anyon
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
in business. I hope you will view marketing as an important part of your success without failing to look at how it affects other parts of your business.
Your business goals are not to f
Your business goals are not to f
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
und an artist who needs something impressive in their portfolio. If you can meet your objectives, and get an award in the process, that would be a nice bonus, especially when free publici
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
y and bragging rights come with it. Only when design is kept in its proper perspective can you avoid being exploited, and maybe even avoid becoming the victim of an award winning disaster
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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