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Main Subject - The Question Isn't - Are There Alternatives To Advertising-Marketing
It's "Why do people fail to even consider them?"
One of the major problems with advertising is that there are far too many Chiefs and no Indians at all! And all have a different opini
One of the major problems with advertising is that there are far too many Chiefs and no Indians at all! And all have a different opini
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
on as to why advertising is under severe questioning.
Here are just two examples of ChiefSpeak:
"TV under pressure", says Accountant turned Adman, Sir Martin Sorrell. However he goes
Here are just two examples of ChiefSpeak:
"TV under pressure", says Accountant turned Adman, Sir Martin Sorrell. However he goes
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
on to say, "Television is under pressure at the moment from the Internet…but predictions of a depression have gone too far. Television advertising is not going to disappear. It still
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
has the pulling power, but the balance will switch".
I wonder if he tells that to his Client, Guinness?
Meanwhile another Chief, Derek Morris, Chairman and chief executive of ZenithOp
I wonder if he tells that to his Client, Guinness?
Meanwhile another Chief, Derek Morris, Chairman and chief executive of ZenithOp
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
imedia attended "Media 360 Conference" in Wales recently. In a long letter in MediaWeek, he said, among other things, "But what are the lessons to bring home from South Wales? What s
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ould we actually do? And there, in the final session, reality caught up when the Client told us to "Change before you are dead".
"Digital is just media, while new, it follows the old
"Digital is just media, while new, it follows the old
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
rules. It has increased the role communication can play. To be in media requires knowing how to use it and all other channels".
Does that mean we shall be reading the obits on Accou
Does that mean we shall be reading the obits on Accou
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
tant turned Adman Sorrell in the very near future, has anybody had the decency to point out to him that one Client even said that?
'Cos. he really needs to know!
And certainly his hig
'Cos. he really needs to know!
And certainly his hig
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
powered executives should be telling him the meaning of the word "communication" assuming, that is, they themselves really know.
"London 2012 – It is a puerile mess, an artistic flop,
"London 2012 – It is a puerile mess, an artistic flop,
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
a commercial scandal"!
I must admit that I debated over including this in this article then I thought "What the hell…we need desperately to hammer home the point that advertising is fa
I must admit that I debated over including this in this article then I thought "What the hell…we need desperately to hammer home the point that advertising is fa
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ling us all, all it has become is a brand tax and a despoiler of the existing media scene".
After all who needs advertising if the basics are wrong?
So what is The Times of London tal
After all who needs advertising if the basics are wrong?
So what is The Times of London tal
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
king about, Advertising or the logo design for the 2012 Olympics?
In point of fact, in a way, both!
The logo design, for the 2012 London Olympics adequately represents the barrenness
In point of fact, in a way, both!
The logo design, for the 2012 London Olympics adequately represents the barrenness
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
f most advertising and commercial design thinking.
And to think that we paid Wolff Olins, the branding consultancy ?400,000 for a year's work! It is disgusting!
The justification fo
And to think that we paid Wolff Olins, the branding consultancy ?400,000 for a year's work! It is disgusting!
The justification fo
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
this dreadful design reads thus: "The new emblem is dynamic, modern and flexible reflecting a brand savvy world where people, especially young people, no longer relate to static logos
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
but respond to a dynamic brand that works with new technology and across traditional and new media networks".
Thus, in a word – nonsense!
Similarly the same nonsense is replicated in
Thus, in a word – nonsense!
Similarly the same nonsense is replicated in
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
he decision to place drink ads on child football shirts.
Fuzzy thinking than allows a spokesperson to say…wait for it…"One of the concerns is that if you do take your branding off ther
Fuzzy thinking than allows a spokesperson to say…wait for it…"One of the concerns is that if you do take your branding off ther
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
e may well be some fallout in terms of reducing sales".
In another word – nonsense!
Thankfully a ban has been placed on child football shirts with drink ads.
The ineptitude within th
In another word – nonsense!
Thankfully a ban has been placed on child football shirts with drink ads.
The ineptitude within th
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
commercial communications industry knows no bounds, it would appear that the moment a "new medium" venue appears that they want to slap ads on/in it.
In three words – rubbish and clut
In three words – rubbish and clut
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
er!
I am sorry to keep hammering on about the failure of advertising but it is pointless to tackle a pile of excrement by spraying gold paint on it, or getting consultants and spin doc
I am sorry to keep hammering on about the failure of advertising but it is pointless to tackle a pile of excrement by spraying gold paint on it, or getting consultants and spin doc
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ors to dance around it waving dodgy statistics, we need to get a shovel, a bucket of water and tackle the basics and return to interactive marketing communication…the sooner the better
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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