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Main Subject - The 10 Reasons Your Advertising Silently Sucks Your Money Out Of Your Pocket
Adrenaline Junkies, Thrill Seekers, Reckless, Hell Raisers. Most people use these terms to describe young adults that put their life on the line for fun. But...
There are no better words to describ
There are no better words to describ
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e the life of an Entrepreneur. We are the ones who live to pursue the dreams of Freedom and Wealth. We are the ones who religiously pursue the cause of creating a better life for our families, and o
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
rselves and more often than naught become married to our businesses.
We walk the tightrope between success and utter failure. One-step away from bankruptcy, but we never fear because we are the war
We walk the tightrope between success and utter failure. One-step away from bankruptcy, but we never fear because we are the war
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
iors that will never fail. We cannot afford to make a mistake, because one mistake can cause total ruin. Why is it that so many of us are?
Are You Making Any of These 10 Silent Advertising Mistakes
Are You Making Any of These 10 Silent Advertising Mistakes
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
1. Name, Rank, and Serial Number Advertising: This advertising is when you take the smallest advertising spaces available and just printing your name, address and phone number. How does this separ
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
te you from the 5,000 other advertising messages your customer sees in a day?
2. I am the best advertising: If you are going to market that you are the best, how do you prove it? What is the be
2. I am the best advertising: If you are going to market that you are the best, how do you prove it? What is the be
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
t to you may be far from the best to someone else. Instead of saying, you are the best; prove it by providing top-notch value and service.
3. Where is the hook? What action do you want your cli
3. Where is the hook? What action do you want your cli
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
nts to take? If you don’t ask them to take action, they won’t.
4. What is in it for me? Your entire message should focus on what is in the best interest of the client, and how you could and wou
4. What is in it for me? Your entire message should focus on what is in the best interest of the client, and how you could and wou
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
d serve them. It doesn’t matter what is important to you, only how they could benefit.
5. Keep them in the dark. Your customers are looking for information, and they will exhaust all efforts in
5. Keep them in the dark. Your customers are looking for information, and they will exhaust all efforts in
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
their attempts to gain this information. Don’t hold back. Your customers are more prepared now than ever before. Make sure that you are the first person to give them the information they require and
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
you will build credibility and trust beyond anything you can say or do.
6. Looks good, no message. Many entrepreneurs love a pretty design, but the problem that many advertisements have is that
6. Looks good, no message. Many entrepreneurs love a pretty design, but the problem that many advertisements have is that
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
they lack substance. Each advertisement should pull the customer into a message, prove your case and push them into taking action.
7. The information junkie: Make sure that you advertisement h
7. The information junkie: Make sure that you advertisement h
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
s a clear call to action. People often skim and scan an advertisement and go back to read the parts they are interested in. If your call is buried in the content, they will simply move on to the nex
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
pitch.
8. Overdoing the pitch: Too much of a good thing is still too much. In your copy you must gently lead the consumer from why to what they need to do. If your copy is all about “why they
8. Overdoing the pitch: Too much of a good thing is still too much. In your copy you must gently lead the consumer from why to what they need to do. If your copy is all about “why they
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
eed to take action now”, or “why they will lose their life’s meaning by not buying your widget,” you will lose your credibility and your customer will not only lose your number, but ignore any other
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
message you send to them.
9. Not measuring your results: Einstein has been quoted as saying, “Insanity is doing the same thing over and over and expecting different results.” Why would you inv
9. Not measuring your results: Einstein has been quoted as saying, “Insanity is doing the same thing over and over and expecting different results.” Why would you inv
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
st in a marketing method that has been proven ineffective? Get the most from your advertising dollar by testing different messages, hooks, and content.
10. Thank you, Bye Bye: Many business own
10. Thank you, Bye Bye: Many business own
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
rs make this mistake. They spend all of their time and money trying to recruit new customers and forget about the important ones that have already bought you message. It costs you less to keep a cus
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
omer and have them buy again because you don’t have to build a trust factor. Spend money on marketing to new customers, spend more on keeping the ones you have.
Now grade yourself. Are you making a
Now grade yourself. Are you making a
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
y of these mistakes? There is no magical marketing formula for your business; you must simply find the best one that works for you by trying and testing. Good luck and I will see you in the trenches
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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