Main Subject - Business

Market timing is like a piece of art evolving towards its final destiny. Companies spend millions of dollars isolating focus groups to determine whether or not an

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

idea has an end home or customer loyalty potential. The complexities and comparative analysis to current market conditions and overall past performance for like

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

roducts is enormous. You can have the most creative idea backed by a company that can take your baby to the market but if it the economy is going in the wrong dir

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ction and you are selling diamonds then perhaps the best product design won’t sell due to timing.

Key factors that play out in the overall sales performance track

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d from inception can deal with the weather, world politics, and local politics and in some cases environmental issues. Let’s take a look at the automobile industr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

. At Planet Berry we focus on green planet initiatives so this topic is relevant. The auto industry was riding profits on the heels of the basic truck design. F

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

om the truck was born the SUV. The SUV kept getting bigger and bigger until it lacked the sex appeal so we saw it morph into a vehicle targeting the affluent with

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lavish interiors and sleek exteriors. A far cry from the early days of the redesigned truck bed. But then something happened. The market began to slow down and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

isposable cash became a bit more challenging to shell out for a $50,000 truck. Then as inventories began to pile up the industry was hit with a war in Iraq and Af

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hanistan. Fuel prices suddenly rose to heights never seen before in the USA. Today we are staring at a range in the $3.50 to $4 per gallon. Rates seen only in E

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rope but clearly not in the USA where our country was built on the auto industry and not public transportation. Then as we entered the second term of President B

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ush the alternate party of choice began pushing the Global Warming problem. We happen to agree that there is a problem with Global Warming for the record and some

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hing needs to be done with fossil fuel in general. But this gets off the topic at hand. Finally, if all this wasn’t enough to derail a product we have China and

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ts enormous pull on fuel inventories.

So, imagine trying to launch a fuel inefficient vehicle today! By no means are those items above the only issues facing the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

auto giants. But clearly it shows that they must be aware and plan for dynamic changes that could play out on their future sales. Thus Market Timing as an art.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o succeed in business today you must fully understand your target market needs. Staying one step ahead of your competition is always paramount to overall success

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ut establishing your course direction from a product design position is ultimately what will provide your future growth and thus probable success and thus profits.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Investing in a database of information on trends and past performance is clearly a good decision. Depending on your budget, a comprehensive focus group approach

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s a great way to test market future ideas against a cross section of your proposed customers. So, to sum it up, market timing is a challenging art form and one th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t requires planning, review and open criticism in order to achieve ultimate success and providing your ideas and products with ample potential for positive results

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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