Main Subject - Business

Light boxes are quickly becoming the next trade show craze. There is some

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

thing magical about back lit graphics that works really well in the trade

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

show environment. Although I haven't seen anything on the order of an en

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tirely back lit display, I have seen hundreds of kiosks and towers set up

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to be used as light boxes. Kiosks and towers give your company a great p

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

oint at which to begin conversation, and the lightbox only adds power to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the demonstration.

The primary difficulty with light box kiosks is getti

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g electricity to your kiosk without leaving an unsightly cord in the midd

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

le of your trade show booth. This is really easy if you have purchased tr

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ade show flooring, but it can be incredibly difficult if you have not. Th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e last thing you want is to have your booth staffers tripping over an uns

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ightly cord while they are trying to present information to attendees. If

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you have no way to hide the electrical cord that will be running from be

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hind your booth to your kiosk, you should at least align your kiosk with

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ne edge of your exhibiting space instead of having it directly in front o

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

f your booth.

There is no denying the impact of light box kiosks at trad

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e shows. They give off a friendly glow that visitors can't seem to resist

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

. Lightboxes work especially well at larger trade shows where attention i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s harder to get. The draw of the light can bring visitors from distant bo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

oths to take a closer look at the products and services you have to offer

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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