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Main Subject - 5 Proven Strategies for Filling Your Marketing Funnel Part 2
This is the second of a two-part article on overfilling your marketing funnel and client pipeline.
Last week we discussed that, in order to quickly fill your funnel and pipeline, you will want to have these 5 tools:
1. Unique Selling P
Last week we discussed that, in order to quickly fill your funnel and pipeline, you will want to have these 5 tools:
1. Unique Selling P
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
roposition
2. Attention-grabbing, memorized elevator speech
3. Client attractive website
4. Effective business cards
5. A “full practice mentality”
Now that you have those, you want to implement strategies
Now that you have those, you want to implement strategies
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
that will result in clients coming TO YOU rather than you having to chase after them.
1. Brand yourself.
Branding isn’t just for megacompanies like Coca-Cola or Pepsi. In order to build a relationship with your prospects, yo
1. Brand yourself.
Branding isn’t just for megacompanies like Coca-Cola or Pepsi. In order to build a relationship with your prospects, yo
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
u want to brand yourself and remain consistent in that brand.
Do you have a logo? A tagline? Your photo? A certain masthead? Specific colors and fonts? What feelings do you evoke when someone looks at your materials? What feelings
Do you have a logo? A tagline? Your photo? A certain masthead? Specific colors and fonts? What feelings do you evoke when someone looks at your materials? What feelings
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
do you WANT to evoke?
They used to say it took between 7 and 10 times of someone seeing something before they had any recognition of it. In today’s information age, I’m sure the number has increased – make it easy on your prospects by
They used to say it took between 7 and 10 times of someone seeing something before they had any recognition of it. In today’s information age, I’m sure the number has increased – make it easy on your prospects by
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
branding your business.
2. Niche yourself.
Some people are huge proponents of niching while others feel it doesn’t makes a difference. The truth is “it depends” on the type of business you’re in. You will find that your clien
2. Niche yourself.
Some people are huge proponents of niching while others feel it doesn’t makes a difference. The truth is “it depends” on the type of business you’re in. You will find that your clien
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ts may begin to niche themselves over time
Perhaps most of your clients are women or men. Maybe they are primarily in real estate or a certain age group. Perhaps they all have children or maybe they are predominantly entrepreneurs.
A
Perhaps most of your clients are women or men. Maybe they are primarily in real estate or a certain age group. Perhaps they all have children or maybe they are predominantly entrepreneurs.
A
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
“niche” is any defining feature of a group. It does not need to be the industry they serve or the business they are in as long as you can group them.
3. Keep in touch.
Whether you send an email or printed newsletter or holiday
3. Keep in touch.
Whether you send an email or printed newsletter or holiday
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
and “just because” cards, find reasons to keep in touch with your target audience.
Offer to speak at their events and let them know whenever you do something new. Ask for their referrals.
4. Create materials that “pull”.
Al
Offer to speak at their events and let them know whenever you do something new. Ask for their referrals.
4. Create materials that “pull”.
Al
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
l of your marketing materials should talk about what you can do for your prospects and what you HAVE DONE for your clients – results-based testimonials are great for this.
By showing how you solve problems, you will draw prospects into
By showing how you solve problems, you will draw prospects into
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
your funnel rather than always selling and turning them away. You wan to focus on the results and benefits, not the features of your services.
5. Tell everyone.
You want to tell *everyone* what you do – get in the public eye a
5. Tell everyone.
You want to tell *everyone* what you do – get in the public eye a
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
s much as possible using press releases, writing articles, attending networking events, etc. to insure that your business does not remain the “best kept secret”.
Just starting? Send a letter (or email) to your friends and former collea
Just starting? Send a letter (or email) to your friends and former collea
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
gues letting them know that you have just launched a business and directing them to your website or to call you for more information.
Make your marketing easy by creating systems for as much as the above as possible and, once you’ve cre
Make your marketing easy by creating systems for as much as the above as possible and, once you’ve cre
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ated your brand, you want to consistently brand EVERYTHING you do, say and produce.
Even now, when my business continues to grow by leaps and bounds, I keep my marketing funnel full by insuring that I perform at least one marketing-rela
Even now, when my business continues to grow by leaps and bounds, I keep my marketing funnel full by insuring that I perform at least one marketing-rela
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ed activity every single day. Consistency is key.
SANDY NOTE
In preparing for the launch of my new home study system (I’m not quite ready to share details) and finishing up my website copy in addition to working with my coaching clien
SANDY NOTE
In preparing for the launch of my new home study system (I’m not quite ready to share details) and finishing up my website copy in addition to working with my coaching clien
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ts, I’ve been working more hours than usual.
It caught up with me this weekend when I realized that I hadn’t met a personal deadline. In stopping to reflect on what happened, it suddenly hit me – I haven’t taken any “Sandy” time since
It caught up with me this weekend when I realized that I hadn’t met a personal deadline. In stopping to reflect on what happened, it suddenly hit me – I haven’t taken any “Sandy” time since
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
early May. DUH!
Those who know me well know that I LOVE Whole Foods Supermarket and go every month (the closest one is about 45 minutes away) – I haven’t been in a few months. My precious Sasha (that’s her to the left) may need hip re
Those who know me well know that I LOVE Whole Foods Supermarket and go every month (the closest one is about 45 minutes away) – I haven’t been in a few months. My precious Sasha (that’s her to the left) may need hip re
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
placement surgery so we haven’t been going for our early morning walks and “date night” with DH has been replaced with “band practice night”. :-)
No wonder my creative juices weren’t flowing as smoothly as usual! I’ve taken away some
No wonder my creative juices weren’t flowing as smoothly as usual! I’ve taken away some
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
of the things I enjoy most and forgotten to replace them with other fun stuff!
If you find yourself busy, but not productive or otherwise being held back, take a few minutes to reflect on the “why” and address it as necessary.
I hope y
If you find yourself busy, but not productive or otherwise being held back, take a few minutes to reflect on the “why” and address it as necessary.
I hope y
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ou enjoy today’s fresh new article -- the second part of how to overfill your marketing funnel and client pipeline.
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tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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