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Main Subject - Great Groups! - Getting a Group to Think Like a Genius
Great Groups! - Getting a Group to Think Like a Genius
Wouldn’t it be great to have an Edison or Einstein, or Mozart at your next meeting? If you had a genius at your meeting, do you think you might come up with better results? Let me be the first to tell you that those people won’t be at yo
Wouldn’t it be great to have an Edison or Einstein, or Mozart at your next meeting? If you had a genius at your meeting, do you think you might come up with better results? Let me be the first to tell you that those people won’t be at yo
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ur next meeting. But there are some things you can do as a facilitator - some techniques and tactics that you can use with the group that will help them work better. In this article you will learn some of the strategies of geniuses (adapted from Thinking Like a Genius, by Michael Michalko in the May 1998 issue
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
of The Futurist), and how to apply them within any group you are working with.
Geniuses look at problems in many different ways
The key to this strategy is helping a group find new perspectives. Often a group gets “locked in” on one specific solution or cause. The goal should be to slow
Geniuses look at problems in many different ways
The key to this strategy is helping a group find new perspectives. Often a group gets “locked in” on one specific solution or cause. The goal should be to slow
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
the group down and help them look at their situation from a variety of perspectives. Once a group has an initial approach, encourage them to stop and force a new perspective - force them to re-conceptualize the problem.
How To Do It
Once a group has settled in on an approach, encourage the
How To Do It
Once a group has settled in on an approach, encourage the
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
to step out of the room. When they return, explain the concept of looking at the problem from another perspective. Ask the group to list three or more other perspectives that this situation could be viewed from. From that list, pick one for the group to reconsider the situation from. (If the group is large en
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ough have sub groups work different perspectives.) The time spent in reviewing the situation from the new perspectives should be as rigorous as the first analysis. Once the group has completed their reanalysis, have them look at all of their results. At this point encourage them to make the best decision, give
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
n all the data they have at their disposal.
Geniuses make novel combinations
Sometimes geniuses don’t come up with new ideas, but combine existing ones to make great advances.
How To Do It
Once a group has a variety of possible solutions (possibly by using some of t
Geniuses make novel combinations
Sometimes geniuses don’t come up with new ideas, but combine existing ones to make great advances.
How To Do It
Once a group has a variety of possible solutions (possibly by using some of t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
e steps above), have them try to combine them, rather than just pick one. Spur them on with questions like:
• How could you do both A and B?
• How could you gain the benefits of both A and D, while minimizing the risks?
Geniuses force relationships
This may be the genius’ biggest str
• How could you do both A and B?
• How could you gain the benefits of both A and D, while minimizing the risks?
Geniuses force relationships
This may be the genius’ biggest str
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ategy of all, and one you can employ easily with groups.
How To Do It
Always have a few (or a lot) of disparate items on a list. At any time that a group is stuck, ask them to force a relationship between their problem to one of the items on your list. (You could also have pictures of the
How To Do It
Always have a few (or a lot) of disparate items on a list. At any time that a group is stuck, ask them to force a relationship between their problem to one of the items on your list. (You could also have pictures of the
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
items, which might spur their creativity even further.). These relationships may be forced, and this may be where the breakthrough comes.
Note: Some groups or individuals will scoff at this idea as silly. Acknowledge this, but encourage them to try anyway. They may be very pleasantly surprised. Remembe
Note: Some groups or individuals will scoff at this idea as silly. Acknowledge this, but encourage them to try anyway. They may be very pleasantly surprised. Remembe
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
too, that the quality comes with quantity rule applies here. You may need to try more than one or two forced relationships before real progress is made.
Geniuses make their thought visible
This strategy is often put to use in group meetings, but only at the lowest level. Recording a grou
Geniuses make their thought visible
This strategy is often put to use in group meetings, but only at the lowest level. Recording a grou
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
p’s work on a flipchart, or whiteboard, is a small step in this direction, but to take this to the next level (to the genius level!), you need to get more visual.
How To Do It
Have members of a group draw their solutions to a problem, or draw the results of implementing their solution. I
How To Do It
Have members of a group draw their solutions to a problem, or draw the results of implementing their solution. I
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
f you want to look at a variety of solutions at once, have sub groups do this for different scenarios. Focus the group(s) on making it visual and inclusive of their whole idea. The goal is to communicate not wow the group with artistic abilities. Once the groups have completed their drawings, review all of them
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
to see if new ideas, or combinations of ideas are found.
Geniuses think in opposites
Often it is very revealing to examine the opposite of your situation, or ask the opposite question.
How To Do It
Rather than having the group ask the direct question on their task, h
Geniuses think in opposites
Often it is very revealing to examine the opposite of your situation, or ask the opposite question.
How To Do It
Rather than having the group ask the direct question on their task, h
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ve them ask the opposite. For example, if the question is, “How do we attract new Customers?”, more new ideas and insights might come from asking, “How could we drive all of our Customers away?” With the answers to the opposite question, tactics and plans for avoiding this outcome can be developed.
G
G
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
eniuses think metaphorically
Aristotle believed that metaphors were a sign of genius. If they were good enough for Aristotle, they should be good enough for us!
How To Do It
Have the group compare their situation to anything else (another place for your list mentioned above).
Aristotle believed that metaphors were a sign of genius. If they were good enough for Aristotle, they should be good enough for us!
How To Do It
Have the group compare their situation to anything else (another place for your list mentioned above).
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
The more metaphors (or analogies) the group can draw between their situation and these random items the better. The insights will flow from the discussion of these connections. You can also ask the group to tell you what they might compare the situation to, which is another method of initiating the metaphors.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
Geniuses prepare themselves for chance
In a group situation, this most likely fits after a solution has been implemented. This “preparation for chance” will be enhanced by the willingness to do two things: admit mistakes, and spend time reviewing the results of the decision or solution.
<
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
STRONG>How To Do It
After a decision is made, encourage the group to schedule time to review the results of the decision. Time might also be scheduled to discuss the process the group used for coming to the decision. By reflecting on the work and the results, often new ideas and improvements can be
After a decision is made, encourage the group to schedule time to review the results of the decision. Time might also be scheduled to discuss the process the group used for coming to the decision. By reflecting on the work and the results, often new ideas and improvements can be
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
found. The decision to take this time is seldom the natural inclination of a group. Group dynamics are such that when the result or decision is made, that the group is ready to “cross that item off the list”, and move on. As a facilitator you can provide significant value by encouraging this review process.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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