Tags |
|
|
Links |
|
|
Main Subject - Five Ways to Influence Change in Others
Because of my work as a consultant, trainer and coach I deal with change and people’s reactions to it all the time. When a Client decides to work with us, they are recognizing that some sort of change is needed. After all, if they want mor
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e effective teams, better Customer Service, higher creativity, more effective training, or more effective leadership in their organizations, something has to become different than it is currently. Change must occur.
Because of this, change
Because of this, change
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
is often at the center of our work, and we’ve learned a fair bit about it. In short, here are two of the most important things I have learned about change:
• People don’t resist change, they resist being changed.
• Regardless of our posi
• People don’t resist change, they resist being changed.
• Regardless of our posi
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
tion, we become significantly more effective when we understand change and how to influence it in others.
Most people nod their head at the first one when I mention it, but some scratch their head at the second. So let’s start there.
Why D
Most people nod their head at the first one when I mention it, but some scratch their head at the second. So let’s start there.
Why D
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
oes It Matter?
All of us have parts of our jobs where we need to influence others to think differently or to behave differently – in other words we need to be able to influence change.
Think about it this way.
Whether you are a janitor, s
All of us have parts of our jobs where we need to influence others to think differently or to behave differently – in other words we need to be able to influence change.
Think about it this way.
Whether you are a janitor, s
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
alesperson, Customer service professional, trainer, first line supervisor, manager, leader, or C-level executive, are there times when you encounter resistance to your ideas, approaches, and expertise? In these cases, does your job get easi
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
er and would the organization benefit when you are successful in getting others to make those changes?
Of course.
We can, in fact, all be more effective in our work when we better understand how to influence change in others. The scope of
Of course.
We can, in fact, all be more effective in our work when we better understand how to influence change in others. The scope of
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
the change doesn’t matter. Some of us are proposing or leading big sweeping organizational changes, while others are making small procedure changes. All of us need to support and champion changes, and therefore benefit from greater skills
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
and understanding in this area.
Resistance is a Key
There are many factors or levers to influencing change, but one of the key ones is reflected by my first lesson mentioned above – “people don’t resist change, they resist being changed.”
Resistance is a Key
There are many factors or levers to influencing change, but one of the key ones is reflected by my first lesson mentioned above – “people don’t resist change, they resist being changed.”
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
If we want to help people change, we have to help them decide the change is in their best interest. We have to influence people, not force change upon them.
Here are five things you can do, starting right now, to influence change in othe
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
s:
• “Get” their perspective. Your perspective, goals and belief in the change don’t really matter. All that matters is the perspective and beliefs of the other person. We must start by understanding their view of the world. Determine t
• “Get” their perspective. Your perspective, goals and belief in the change don’t really matter. All that matters is the perspective and beliefs of the other person. We must start by understanding their view of the world. Determine t
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
heir concerns, fears and assumptions regarding the change. Doing this will definitely help you counter some of these concerns. But the real benefit in truly understanding their perspective is that you are valuing their opinion and they wil
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
l feel they are a part of a conversation, not a sales pitch.
• Acknowledge their perspective. You may not agree with their assumptions or share their fears and concerns, but you can acknowledge how they feel. Let them know that you unders
• Acknowledge their perspective. You may not agree with their assumptions or share their fears and concerns, but you can acknowledge how they feel. Let them know that you unders
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
tand their point of view and that it is a valid view. Part of the reason people resist being changed is that they never feel validated or acknowledged. Forgo this step at your peril.
• Speak to their interests. Once you know more about t
• Speak to their interests. Once you know more about t
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
heir issues and concerns you can help them see a different perspective. By acknowledging their perspective as a valid one, their mind will likely be more open to hearing a new perspective. Talk to them about the differences in your perspec
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
tives. Reduce their fears. Build a clearer picture of the future after the change, explaining the parts of it that will be of greatest interest and benefit in their mind.
• Recognize natural tendencies. Everyone has their own natural ten
• Recognize natural tendencies. Everyone has their own natural ten
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
dencies towards change. Some are more open and move more quickly to a new approach or system. Others are more cautious. If you often find yourself as the influencer of change, perhaps you are in the later group. Be aware that not everyon
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
e will move at the same rate.
• Be patient. Give people some time. Let them reflect on what you have shared with them. Give them time to justify a new position in their mind. Recognize that by giving people time it may also help them “s
• Be patient. Give people some time. Let them reflect on what you have shared with them. Give them time to justify a new position in their mind. Recognize that by giving people time it may also help them “s
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ave face” as they begin to advocate a change that they had previously opposed.
With these five approaches you give yourself a better chance to influence others to change. Each of these alone will help you – but taken together they greatly
With these five approaches you give yourself a better chance to influence others to change. Each of these alone will help you – but taken together they greatly
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
reduce resistance and help others move towards a changed perspective and actions. At a minimum you will have reduced people’s resistance to change. At best they won’t feel they are being changed – they will recognize the change as their own
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/24747/mainsubjects-Five-Ways-to-Influence-Change-in-Others.html">Five Ways to Influence Change in Others</a>
BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/24747/mainsubjects-Five-Ways-to-Influence-Change-in-Others.html]Five Ways to Influence Change in Others[/url]
Related Articles:
When Are Background Checks A Good Idea?
College Students Posing as Customers to Do School Projects
Leadership: Why Won't They Do What They're Supposed To?
Bookmark it:
|