Main Subject - Business

One of the best ways to create visibility for yourself and your business is simply to start talking in front of a captive audience. That means seeking out ever

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y possible opportunity to speak in front of people who are interested in your subject.

Why? Because:

1. You establish yourself as an expert. No matter what y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

our topic or how much experience you have in your field, once you stand in front of an audience you are perceived as an expert. The more often you speak, the m

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ore quickly you will notice that the perception becomes reality.

2. Speaking introduces you to a whole new audience. You may be great at what you do, but if n

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

obody knows about it, what good will it do you? Each and every time you speak, you place yourself in front of new people who are interested in your subje

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ct. Even if you've already built a reputation in your field and they know who you are, your presentation can easily convert the curious seat warmer to the comm

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

itted customer.

3. Standing in front of audiences prepares you to be comfortable in all speaking situations, including media interviews. The only time it pays

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to be a Secret Agent is if you're James Bond. For the rest of us, it is imperative that people find out about us and what we've got to offer. This means gettin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

g publicity wherever and whenever we can. The more you speak, the quicker the media will find out about you. You'll find that when they come calling, you'll ha

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ve your message down pat.

4. You learn what people's hot buttons are. Ask for and pay attention to feedback. Find out what people thought of the points you ma

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

de and what area of your presentation excited them most. If you pay careful attention to what they tell you, you can start to design products and services arou

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nd their needs, which, in turn will generate increased revenues for you.

5. You'll get subscribers to your newsletter. The newsletter allows you to keep your

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

name in front of people on a regular basis. The more subscribers you have, the more people will be reminded of who you are and what you do. This results in mor

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e business for you.

6. Giving presentations creates a great opportunity to network with people who are already interested in your topic. You will ATTRACT peop

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e to you because you will be the center of attention. Participants will seek you out before and after your presentation to ask questions and find out more abou

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t you. These could easily be the very same people whose doors you've been knocking on for a very long time. Now THEY will want to talk to YOU! Funny how that w

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

orks, isn't it?

7. Eventually, speaking can become a very lucrative revenue stream. You'll notice a big difference in your income when you go from free to fee

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

, particularly if you develop products to sell at the back of the room.

If you're breaking out in a cold sweat just thinking about standing in front of an aud

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ience, take comfort in the fact that you are not alone. I hope you'll also take comfort in the fact that just about every great speaker started out as a member

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

of the Sweaty Palms Club.

On the bright side, though, the more you speak, the more comfortable you become and the stronger your referral network becomes, too

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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