Main Subject - Business

Researchers have undertaken numerous studies to look at the connection between customer and employee satisfaction. A majority of these studies were able to uncover a correlation between employee satisfaction, customer satisfaction and profitability.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

In a recent study for an international computer firm, the data reinforced the crucial link between customer satisfaction, employee satisfaction and profitability. Some of the key factors they found:

Profit and growth are stimulated

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rimarily by customer satisfaction and loyalty.

Employees who are satisfied in their jobs provide higher levels of customer service.

Employee satisfaction results primarily from internal high-quality support services and policies t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

at enable employees to deliver results to customers.

Putting employee and customer satisfaction in the spotlight when planning strategy is one of the top priorities for organizations committed to continuous improvement, both interna

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ly and externally. Maintaining a continuous flow of information from both employees and customers is how successful organizations are able to continually maintain their high rankings in the marketplace.

At the heart of these endeavors is a strong

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

elief that today's employee satisfaction, loyalty and commitment influence tomorrow's customer satisfaction, loyalty and commitment-and, ultimately, the organization's profit and growth. This belief in practical management is reinforced by a growing

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

body of empirical research. These all-important "links" comprise what is generally termed the "value profit chain."

A recent Gallup survey of 55,000 employees matched the following attitudes with higher profits:

Employees felt they

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ad an opportunity every day to do what they do best

They believed their opinion counted

They sensed that their co-workers were committed to quality

There was a direct connection between their work and the company's missi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n statement

Yes, it’s true that people need to feel as if they are fairly compensated; but they also want to feel like they are a part of the company and that their ideas and suggestions are important. They also like to feel that the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

add value and aid in the company's growth.

According to many management experts, the single greatest key to productivity is employee happiness. Satisfied employees are usually energetic and tend to be highly motivated. But, determining what makes

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

workers happy can be a mind-stretching exercise. For years, the belief was that money was the source of employee happiness and retention. While there is no question that money is important, management studies show that it does not buy employee satisf

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

action. While employees want to be fairly compensated for their efforts, they also want to be challenged and treated with respect.

Here are some suggestions on how organizations can increase employee satisfaction:

Understand why people a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e working and commit to helping them achieve their goals on the job. Develop a plan that will assist them in getting where they want to go.

Empower workers to do the job you hired them to do. A work environment in which employees are constantly mo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

itored, micro-managed and bossed around can be stifling. While most employees are capable of receiving empowerment, not all will seek it. The overriding motivation for all employees is respect.

Keep employees informed. Share the big picture as to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hy they are being asked to do what they do and how their work can benefit others. Invite them to share their opinions. Allow them to actively participate in the discussions that lead to business decisions. By including them, you signal that you value

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

their expertise and recognize that they are a valuable asset for the organization. Remember, involvement equals commitment!

Communicate your expectations. Let your employees know what you expect from them in terms of work ethic, quality, honesty a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nd job performance. Do not assume that employees somehow inherently understand what is required.

Take care of the people who work for you. Acknowledge their accomplishments with frequent and sincere recognition. Take time to single out employees w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o have gone well beyond the call of duty.

Hire the best people for the job, give them directions and tools to do the job and step aside. But, be sure to follow up.

Treat employees the way you would want to be treated. Think about how you would

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ant to be informed of changes and recognized for a job well done. Then do the same with your employees.

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elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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