Main Subject - Business

One amazing, but sadly true, fact of today's advances in communication tools is that we really don't communicate much better than in the past.

Indeed one recent study det

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ermined the number one advancement in communication tools was the availability of cheap on-line airfares.

The airline trip was needed to clarify some earlier communicatio

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n sent out electronically!

Therefore a Manager/Supervisor must be able to clearly communicate to his/her direct reports in an effective manner.

The following are 14 esse

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ntial truths you must understand in order to improve your communication skills.

1. Focus--When someone is talking to you, STOP what you are doing and thinking. Face the p

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rson talking, devote 100% of you attention to both the person speaking and to what is being said.

2. Listen--Don't just "hear" the words being spoken. Listen to what and

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

how the statements are being said. Observe body signals and facial expressions.

3. Attention--Don’t let your mind wander. Let the person finish what they are saying, t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hen take a few seconds to think about what your response will be.

4. Paraphrase--When the person is finished speaking repeat back in your own words what you heard. Ask t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

he person if you have an understanding of what they said.

5. Empathy--Be aware of the other person's needs. Everybody has different needs, wants and desires. Be cautiou

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

about substituting your needs for theirs.

6. Ask--Don’t tell. Telling quickly gets the other person on the defensive. Save your comments and guidance until you totally

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

understand the question and the situation.

7. Be Open. --Don't criticize, pass judgement or preach. Make objective conclusions about alternate ideas, people and situati

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ons. Be careful of attaching or offering your values too quickly, if at all.

8. Advise--Watch the temptation to "give" advice. Only "offer" advice. It's always better

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to say something like "I suggest we…" and not "Here's what you need to do".

9. Trust--Is what open and honest communication is all about. Without trust teams can't func

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ion properly, people will loose respect for each other. Without trust you are building a house of cards that will eventually tumble down. With trust teamwork and coopera

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tion are much easier to achieve.

10. Equity--Both parties must feel equal. While at first reading this may seem an unusual requirement in the Supervisor and Direct Repor

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t relationship. However even in this situation the relationship should be equal on the personal level. By using equality in speaking, you avoid the dreaded condescending

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

speech.

11. Comfort--While stress and tension may be surrounding the conversation learn to be comfortable with yourself and the message you are about to deliver.

12. In

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

erest--Strive to have a genuine interest in others. Everyone has a story to tell and most of the time it is an interesting one! Talk in terms of what the other person is

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

interested in. The familiar quote of "In order to be understood, we must first seek to understand others" is very true. Practice it.

13. Motivate--Always be looking fo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r ways to motivate others. Use positive reinforcement often. Look for ways to offer praise and recognition.

14. Humor--Take life seriously, not yourself. Life is too s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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