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Main Subject - Multiple Channels, Multiple Times
I've just been reading about the frustrations of a Human Resources manager. He's tired of having to answer the same questions about benefits over and over again.
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
I understand that, having been on both sides of the issue, both as a consumer of benefits and in communicating about them on behalf of corporate clients. Benef
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
its can be the slippery eels of internal communication.
But, to put the issue into context, this is another case of complex communication. In this case, a large
But, to put the issue into context, this is another case of complex communication. In this case, a large
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
volume of information that's not easy to understand.
Descriptions of benefits typically involve a high level of density: in other words, they contain a lot of
Descriptions of benefits typically involve a high level of density: in other words, they contain a lot of
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
information in a small amount of 'space'. Many of them resemble insurance policies -- long on legal language and short on examples and anecdotes. As a result, th
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
e information is accessible to only a small proportion of the whole group.
How do you deal with this kind of communication challenge? Multiple channels, multipl
How do you deal with this kind of communication challenge? Multiple channels, multipl
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
e times. That means repeating the message many times, and sending it through as many different channels as possible.
For example, when one of my clients changed
For example, when one of my clients changed
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
its benefits package to offer more choices, it used this strategy. Collectively, the overall value of the benefits would work out the same for the company. But,
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
individual employees would have to make choices, and in many cases the value of the individual benefits they received would depend on how wisely they made their
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
decisions. In turn, that could lead to the equivalent of 'buyer's remorse' and complaints.
The company took a proactive approach to the changeover. It began pl
The company took a proactive approach to the changeover. It began pl
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
anning well in advance of the switch, and its preparations included the equivalent of focus groups to identify concerns, questions, and problems.
Then, in the m
Then, in the m
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
onth or so before the changeover, it began communicating on several fronts. It held information sessions with employees, it sent each employee an information pac
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
kage, it sent out a special edition of its newsletter, it offered in-house computer programs for calculations and enrollment, and it offered appointments with be
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
nefits personnel if employees felt they needed individual counselling.
Employees got the information in several formats, and at several different times, greatly
Employees got the information in several formats, and at several different times, greatly
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
increasing the odds that most of them would make informed decisions.
The odds that they would understand their choices went up because of different learning st
The odds that they would understand their choices went up because of different learning st
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
yles. And, needless to say, their ability to learn varies from time to time.
Some people learn best by reading (and you may be one of them since you're reading
Some people learn best by reading (and you may be one of them since you're reading
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
this article). Others may learn more effectively by listening, while yet others do best when they act in some way (like using a computer program).
Similarly, yo
Similarly, yo
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
u may not be receptive to new information about a benefits program right now because you're focused on an important meeting later today. Or perhaps you'll be mor
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
e interested in the subject after you talk with a friend and colleague at lunch tomorrow.
By using multiple channels and multiple times, we provide our readers/
By using multiple channels and multiple times, we provide our readers/
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
listeners/participants with several different learning options. That, in turn, means we increase the odds there will be a time and method that's optimal for them
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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