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    As a business asset, they don't sit well on the P&L statement. They aren't valuable like a piece of machinery, or an office block. There is no assignment of currency with which you can measure them. But l
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    iving and breathing within the walls of your premises are the biggest asset you could think of - your people.

    Here's why...

    Your people are:-

    1. Your Face
      They are li
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ke a big advert on a bus or a hoarding. Whatever you want them to be - they are you, in whatever way they feel at the time. One slip and there goes a lifetimes worth of business (have you ever worked that ou
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    t over 20 years - try it!)
  • Interactors
    They are one side of the two-sided interaction between your business and your customers, clients and suppliers and anyone else you can think of. This
  • here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    interaction is not just a choice, but a reflection of how your are within your business. So their 'interaction' is down to you and you alone.
  • Proactive
    Great at the day job, your p
  • d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    eople can give more. They can think ahead and develop a knack of being pro-active for you. Using them as one big team you suddenly have 10 pairs, a hundred pairs or even a thousand pairs of eyes and ears,
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    >noticing and responding to things, on your behalf.
  • Choosers
    They choose how to interact with your clients, customers and suppliers. And in that choice; in that very moment, they are a
  • easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ble to make successful and long-term relationships - or not. They have the choice.
  • Synergistic
    They can contribute to you much more than the bare bones of their 'being there'. If yo
  • nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    u build the right relationship with your people they will spin and bounce ideas off you like no tomorrow. This is a very rich asset for you to utilise.
  • Weight Lifters
    They can take some of
  • and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    your burden away. If you treat them fairly, honestly and trust them, your people are able to take on new roles - and give you time and energy, which will leverage your skills in your business to there most
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ffective.
  • Prospectors
    Great employees, onside with you, can be brilliant for developing new clients or customers. They will work on your behalf, if your behaviours encourage them to fight
  • ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    for you. Too often employees expend energy fighting against their organisation.
  • Sensors
    When in the flow, as your people will be when they work in the great culture you have
  • dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    in your business, they will 'smell out' business. They will create freqently returning customers and sell each one of them more. In that enabled relationship they are a money-making machine.
  • Recr
  • cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    uiters
    They will wear your business or organisation on their sleeve - so if you need great employees to show up for you, working on your existing people is a first, vital step. They will recruit for y
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ou!
  • Your Life
    Great employees make a great team. A great team make you enjoy that 40% of your life you spend at work. If you treat them well (see below), you will reap rewards far beyond t
  • t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    he financial value of what the cashflow is - or the profit outturn. You will lead a happy and fun life at work, full of laughter and joy - what more could you want? By the way - your business will do very we
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ll too!


    So what do you need to do. In my experience, not much. Do these things and you will have a brilliant teams about you.

    • Say 'Thank You' often

    • Be very clear
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    in your expectations

  • Be interested in your people fully

  • Be honest and trustworthy

  • Deliver your promises (or don't make them)

  • B
  • .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    e consistent and very fair

  • Keep your people informed

  • Model the way you want your people to be

  • Be a part of the team - join in

  • F
  • elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ight for their cause



    Working with people can be such fun and so rewarding. It ain't hard either - but you can do it if you focus, one changed behaviour at a time. Step by pleasurable step


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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