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Main Subject - Innovation Management - Diversity Can Make All The Difference
Companies are welcoming a diverse range of employees (The Sunday Times, April 10 2005). Doh!
It is incredible that thi
It is incredible that thi
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
s concept is getting coverage in 2005. I mean, how many new ideas, novel ideas and divergent thinking is going to come
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
rom an all male, white board!
Employees tell us that when you bring together a team that represents different perspect
Employees tell us that when you bring together a team that represents different perspect
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ives and different experiences, the outcome is richer than if you had a group of people with the same background (The S
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
nday Times, April 10 2005). Doh!
Reducing the above to the basics of creativity (problem identification and idea gene
Reducing the above to the basics of creativity (problem identification and idea gene
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ration) and innovation (idea selection, development and commercialisation), it is beyond obvious that diversity and int
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
llectual cross-pollination produces better results:
a) Creativity can be defined as the production of a number of idea
a) Creativity can be defined as the production of a number of idea
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
s, the production of a number of diverse ideas and the production of a number of novel ideas. Increasing the number, di
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ersity and novelty of participants increases all three (further, manipulating group structures maximises output).
b) S
b) S
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
imilar individuals have a greater tendency for groupthink, path dependency and parochialism.
c) Diverse and novel part
c) Diverse and novel part
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
cipants increase frame breaking.
d) Radical change requires the introduction of new knowledge – less likely without se
d) Radical change requires the introduction of new knowledge – less likely without se
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ts of divergent individuals.
e) Radical shifts are more often the result of cumulative incremental changes; degrees of
e) Radical shifts are more often the result of cumulative incremental changes; degrees of
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
incremental change increase with diversity.
f) Good ideas result from increased tacit knowledge. A diverse group incre
f) Good ideas result from increased tacit knowledge. A diverse group incre
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ases the tacit knowledge pool.
g) Good ideas benefit from collaboration – the introduction of a wide knowledge base in
g) Good ideas benefit from collaboration – the introduction of a wide knowledge base in
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
o the equation.
h) Good ideas benefit from the utilisation of networks – the introduction of a wide knowledge base int
h) Good ideas benefit from the utilisation of networks – the introduction of a wide knowledge base int
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
o the equation.
In conclusion, increased diversity is good. Doh!
This topic is covered in depth in the MBA dissertati
In conclusion, increased diversity is good. Doh!
This topic is covered in depth in the MBA dissertati
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
n on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good I
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
dea Generator Software and Power Point Presentation) from http://www.managing-creativity.com. You can also receive a re
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ular, free newsletter by entering your email address at this site.
Kal Bishop, MBA
**********************************
Kal Bishop, MBA
**********************************
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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