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Main Subject - Turbo Charge Your Career With The Most Powerful Leadership Tool Of All: The Leadership Talk Part 3
To develop and deliver a great Leadership Talk, you must understand that every Talk has three important parts. (1) Audience Needs. (2) Strong Belief. (3) Action.
(1) Audience needs: The first step in putting together a Leadership Talk is to understand the needs of your audience. As I
(1) Audience needs: The first step in putting together a Leadership Talk is to understand the needs of your audience. As I
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
explained in Part Two, they cannot be ordered to be your cause leaders. Their commitment is one of free choice. They will not make that choice unless they believe that their being your cause leaders will in some way help solve the problems of their (not your) needs.
All needs are prob
All needs are prob
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
lems. All problems are crying out for solutions. When you are helping them with those solutions, you are a long way down the road of motivating them to make the choice to be your cause leaders.
When you answer these questions, you have a good idea what their needs are. (1) What is cha
When you answer these questions, you have a good idea what their needs are. (1) What is cha
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
nging for them? (2) Who would they rather have leading them besides you? (3) What action do they want to take? (4) What do they feel? (5) What do they fear? (6) What's their major problem? (7) What makes them angry? (8) What do they dream?
(2) Strong belief: Knowing your audience'
(2) Strong belief: Knowing your audience'
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
needs is important, but it's only the first step in developing a Leadership Talk. The next step involves strong belief, not just your belief but theirs. Clearly, you must believe in the cause. But your belief is irrelevant. After all, if you didn't believe in the cause, you shouldn'
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
t be leading it. The key question is can you transfer your belief to them so that they believe in it as strongly as you do and will commit to becoming your cause leaders?
As I explained in Part Two, you are asking people to take leadership for your cause. Taking leadership is a specia
As I explained in Part Two, you are asking people to take leadership for your cause. Taking leadership is a specia
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
l undertaking, calling for a special commitment. People will not undertake leadership lightly. It is not your choice for them to take leadership. It is their choice. And to weigh the pros and cons of that choice, they want to know two things: who you are and why you are there.
You m
You m
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
st tell them or they will tell you. And if they tell you, you may not like what they say.
As to who you are: In their eyes, who you are involves your knowledge/skills as to meeting the challenges of the cause and your commitment to that cause. If they perceive that you have weak know
As to who you are: In their eyes, who you are involves your knowledge/skills as to meeting the challenges of the cause and your commitment to that cause. If they perceive that you have weak know
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ledge/skills and/or weak commitment, they'll peg you as unworthy and maybe worse, untrustworthy.
As to you why you are there. There is only one answer to why you are there: They must know that you are there to help them solve the problems of their needs.
Without communicating strong b
As to you why you are there. There is only one answer to why you are there: They must know that you are there to help them solve the problems of their needs.
Without communicating strong b
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
elief on both counts, who you are and why you are there, you cannot give a Leadership Talk to motivate them to be your cause leader.
(3) Action. It's not so much what you say that's important when giving a Leadership Talk, it's what the audience does after you have had your say. The f
(3) Action. It's not so much what you say that's important when giving a Leadership Talk, it's what the audience does after you have had your say. The f
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
nction of The Leadership Talk is to have people take action that gets results -- and more results than simply average results, more results faster, and "more faster" on a continual basis.
Once you begin to see your leadership interactions in terms of physical action, you'll see your lea
Once you begin to see your leadership interactions in terms of physical action, you'll see your lea
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
dership, and the way you get results, in fresh ways. Challenge your cause leaders to take physical action by asking them, ‘What three or four leadership actions, PHYSICAL ACTIONS, will you take to achieve the results we need?'
Having people move from simply saying they will do things t
Having people move from simply saying they will do things t
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
o actually taking the physical action to do them will dramatically increase
the effectiveness of your Talk.
I've been teaching the Leadership Talk to thousands of leaders worldwide during the past 21 years. Many of them have found that the difference between the Leadership Talk and p
I've been teaching the Leadership Talk to thousands of leaders worldwide during the past 21 years. Many of them have found that the difference between the Leadership Talk and p
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
resentations/speeches is the difference between typewriters and wordprocessors. I remember using a typewriter. I was happy using it. I had no idea that I needed a wordprocessor. But when I bought a wordprocessor and went through the trouble of learning how to use it, I saw how badly
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
had needed it all along. I saw that it was a quantum leap in terms of speed, efficiency, and productivity over a typewriter. So it is with the Leadership Talk and presentations/speeches. Once you go through the trouble of learning how to use Leadership Talks then applying them consis
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
tently on a daily basis, you will find they can transform your leadership effectiveness and boost your career in ways presentations and speeches could never do.
Such transformations won't happen immediately. It will take you awhile to learn the processes and be comfortable using them.
Such transformations won't happen immediately. It will take you awhile to learn the processes and be comfortable using them.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
Since you're not in one of my seminars, where the participants learn tested processes to create and deliver Leadership Talks in a relatively short period of time, you'll have to rely on putting them together piecemeal.
But in these initial stages of developing and delivering Leadership
But in these initial stages of developing and delivering Leadership
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
Talks, putting them together piecemeal is an effective way of beating the learning curve. After all, leadership is long and careers are short. You are not learning to give Leadership Talks as a short term endeavor. It should be a career-endeavor. Step by step, be constantly aware of
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
the three triggers, Need, Belief, Action. Speak from and to those triggers. You may discover that giving Leadership Talks consistently is the best thing that ever happened to your career.
2005 © The Filson Leadership Group, Inc. All rights reserved.
PERMISSION TO REPUBLISH: This ar
2005 © The Filson Leadership Group, Inc. All rights reserved.
PERMISSION TO REPUBLISH: This ar
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ticle may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required: mail to: brent@actionleadership.co
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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