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Main Subject - Management Consultants, Creativity, Innovation
Most firms have intelligent, capable, knowledgeable managers who are very good at day-to-day problem solving. So why do they need
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
management consultants? There are occasions when consultants bring in specialist competencies, but if that is not the case then
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
their value only really lies in their outside perspective - their ability to frame break from the “company way” and their ability
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
to come up with and implement good ideas that would not otherwise have been thought of.
From this it follows that management co
From this it follows that management co
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
sultants should be:
a) Good at creativity and innovation in general.
b) Better than others at it.
Following are some technique
a) Good at creativity and innovation in general.
b) Better than others at it.
Following are some technique
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
s that can be used to improve the quality and quantity of the idea pool:
a) Creativity can be defined as problem identification
a) Creativity can be defined as problem identification
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
and idea generation whereas innovation can be defined as idea selection, development and commercialisation. Concentrating on defi
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ning the problem usually results in multiple problem statements and naturally leads to multiple pathways that result in different
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
sets of ideas.
b) Problem identification is more productive when it benefits from the experiences of many individuals. For examp
b) Problem identification is more productive when it benefits from the experiences of many individuals. For examp
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
le, customers usually see problems that salespeople do not. Salespeople see problems that designers do not. Finance people see pr
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
oblems that designers do not. And so forth.
c) That idea generation is part of creativity and idea selection is part of innovati
c) That idea generation is part of creativity and idea selection is part of innovati
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
on indicates that creative and critical thinking should be kept separate and distinct. Writing and editing are two different skil
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
s. First use creative thinking, which is expansive, imaginative, unrestricted, daring, uninhibited and revolutionary. Then use cr
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
itical thinking, which is logical, focused, conservative, practical and feasible.
d) Prolific idea generation produces more qual
d) Prolific idea generation produces more qual
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ity than limited productivity. The best ideas occur way after the 20, 50 or 100 mark, when blocks have been removed, competencies
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
learned and the experience curve climbed. The single best creative product tends to appear when the creator is being most prolif
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
c.
These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchas
These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchas
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ed (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from .
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
_new" href="http://www.managing-creativity.com">http://www.managing-creativity.com
Kal Bishop, MBA
************************
Kal Bishop, MBA
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elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
**********
You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained
You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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