Main Subject - Business

Recognizing good performance through praise or other positive action is one of the simplest and most cos

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t-effective ways to motivate people. It provides three major benefits:

It lets people know t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

at their performance was valued, and increases the likelihood that they will continue to perform well.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

li>

It builds confidence so that people are willing to try new things, and develop further in their

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

jobs.

It leads to greater job satisfaction which in turn builds commitment to the manager and

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the employer.

Don't underestimate the need people have for recognition. Any occasion when

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ecognition could have been given but wasn't, for whatever reason, is a missed opportunity. Here are four

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ways to encourage good performance:

Direct Praise. Give a subordinate a direct compliment for g

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

od performance.
Example: "John, you did a great job of dealing with that travel agent this morning.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

She was being difficult, but you stayed very calm."

Earshot. Tell someone else about a subordin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

te's performance so that he or she overhears you.
Example: (Near Peter's office, so he overhears) "

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Dennis, why not ask Peter about budget revisions. He handles that kind of problem really well."

Thir

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

-Party Recognition. Encourage someone else to offer recognition for good performance.
Example:

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

"Sheila, it was Tony who made sure we completed our agenda yesterday. Why don't you tell him how well he

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

did?"

Formal Recognition. Respond to good performance by doing something official.
Example

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s: Memos to other (colleagues, your manager, upper management, personnel file or mention at a staff mee

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ing or management meeting;

Giving positive feedback through direct praise is probably the most commonly

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

used form of recognition in management situations. However, earshot, third-party, and formal recognitio

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

are equally effective at publicizing the success of an individual to others whom he or she respects. Re

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

member, most people feel they get too little recognition for what they do; very few feel over-recognized

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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My Aunt Virginia worked selling shoes in a downtown department store. I remember listening to adult conversation, while I played. She talked about other clerks not caring for anything other than the sale and the resulting commission. Aunt Virginia's main concern was always the fit.

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