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  • Main Subject - Motivation - It Starts with Acknowledgement

    Acknowledgement is about recognition or attention from another person. It can be physical such as - a pat on the back, a touch or a handshake. It can also be psychologica
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    l such as - a word of praise, a compliment, even a "hello!" It can even just be time spent with the person.

    Physical and psychological attentions are absolutely vital t
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    human beings. We all need it and we need it every day. However, it must be said that every human being has a different level of need for acknowledgement.

    If you looked
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    t it on a scale of 0 to 100 then there are a small number of people who'd be low on the scale. These are the people who cut themselves off from others, the hermits among
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    t us. The majority of people however, are pretty far up that scale.

    The need for acknowledgement is something that's programmed into us. Babies and children have a huge
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    eed for physical acknowledgement. You can see that demonstrated by the way they reach out for you, how they want to be held and cuddled. Research has shown that infants
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ho are denied this physical acknowledgement can suffer both in their physical and emotional growth.

    As children develop their use of language, they start to need psycho
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ogical attention as well. I'm sure you've experienced children coming to you, with something they've drawn or made, looking for your praise. As we grow into adulthood we
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    become more sophisticated; however our need for acknowledgement doesn't go away, we just seek it in a different way.

    We send out all sorts of signals just to get acknow
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    edgement. We "casually" mention some achievement - "I've managed to reduce my golf handicap" - "My boss has asked me to take on more responsibility" or - "Our child has
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ust passed their exams."

    We take other actions to meet our need for acknowledgement. Do you remember the TV programme Cheers about the regular customers in a Boston bar?
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    The show's signature theme had a line in it which went something like - "Everybody goes where everybody knows your name!" The characters in Cheers don't just go to Chee
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    s for a drink; they know that when they walk in the door someone, probably the person behind the bar will acknowledge them.

    I was speaking to a participant on one of my
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    eminars and he was telling me all about his role as President of his local fishing club. All the things he had to do, the newsletter to write, the competitions to organi
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    e and the meetings to attend. I asked him if he got paid for it. "Oh no" was the reply, "I do it because I like it." Of course he does it because he likes it and no dou
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    t it's a lot of work and takes up lots of his time. However, the acknowledgement he receives from this is massive.

    I've known elderly parents who exaggerate illness just
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    to get their family to visit and spent time with them; they just want acknowledgement.

    A human's need for acknowledgement is so strong that they will sometimes behave b
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    dly to get that acknowledgement. I'm sure you're aware of children who behave badly in school just to get attention - well, adults do it too. That person in your team w
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    o gives you all sorts of problems which are often difficult to understand, may just be seeking acknowledgement.

    The people you manage need acknowledgement and spending
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    uality time with them is the way to do it. Just to be clear - acknowledgement isn't just about praising people; it's about spending time, listening and speaking with them


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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