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Use this check list to assess your communication skills.

Focus

* Do you pay complete attention to others when they are speaking? (A

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

wandering focus discourages open communication.)

* Do you manage your thoughts during a conversation, focusing them on understa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nding what the other person is saying? (Effective listening requires more concentration than any other form of communication. If yo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

u are thinking about anything other than what the person is saying, you are defeating your ability to understand.)

* Do you post

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

one preparing your reply until after you have heard everything the other person has to say? (Thinking about what you plan to say wh

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ile the other person is speaking prevents you from understanding what that person is saying.)

* Do you ignore distractions, such a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s other people, ambient noise, and the surroundings? (Attending to distractions makes you appear uninterested, unfocused, and rud

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e.)

* Do you make eye contact during a conversation? (Watching a person’s face shows that you are paying attention. You also gathe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nonverbal messages, which can convey most of the important information being conveyed to you.)

Environment

* Do you convey confi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

dence, courage, and strength during your conversations? (A pleasant manner will encourage people to trust you and tell you more. Ne

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

gative behavior conveys weakness, insecurity, and fear.)

* Do you react calmly to bad news? (Anger will frighten people into avoid

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ing you.)

* Do you encourage others to speak freely? (Appearing interested, asking questions, and treating others with respect wil

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

facilitate open communication.)

* Do you use a diplomatic, positive vocabulary? (Talking about what you want is more forceful tha

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n talking about what you don’t want, won’t do, or can’t do. This means that in most cases you would delete the word “not” from what

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

you say.)

* Do you seek solutions? (Seeking approval, culprits, or excuses, discourages communication.)

Clarity

* Do you stick

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to the subject? (Introducing new unrelated issues will confuse the other person and degrade the quality of your conversation.)

* D

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

you maintain a “you” focus? (Speak in terms of what the other person needs, wants, and understands because that will enhance the i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

mpact of what you say.)

* Do you avoid games? (Asking trick questions, setting traps, and making others look bad will cause people

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to avoid you.)

* Do you use a linear, logical approach to explaining things? (Make it easy for others to understand you because i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t’s more efficient.)

* Do you use common terms? (Avoid jargon and flowery speech because these impress only the person using them.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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