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Main Subject - Climb out of the Box - How to Hold Effective Meetings
Out of the box thinking is a popular fad today. And yet, in order to leave a box, you
have to realize that you are in one.
For example, the Indians who lived in the Grand Can
For example, the Indians who lived in the Grand Can
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
yon believed the entire world
was like the canyon. And so they didn’t try to find Kansas. This can be okay, if
you’re in a beautiful place like the Grand Canyon.
It can be
It can be
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
a rut, however, if you’re stuck in bad meetings.
For example, many leaders truly believe that it is normal to spend hours in a meeting engaged in pointless chit chat. Some be
For example, many leaders truly believe that it is normal to spend hours in a meeting engaged in pointless chit chat. Some be
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
lieve that a meeting should be
conducted like a Medieval court where the subjects listen while the boss talks.
Others even believe that a group of people will be able to gue
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ss the purpose of a
meeting without receiving a hint, like an agenda.
They may be like the VP who left his staff meeting after it had gone on for 30 minutes to ask his assi
They may be like the VP who left his staff meeting after it had gone on for 30 minutes to ask his assi
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
stant, "Do you remember why I called this meeting?"
Or the manager who invited 30 software experts to a two-day meeting in Houston (actually a $50,000 argument) with no agend
Or the manager who invited 30 software experts to a two-day meeting in Houston (actually a $50,000 argument) with no agend
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
a because he didn't want to "spoil the
spontaneity by imposing a structure."
Or the manager who was told to reduce the number of meetings that he held and responded by call
Or the manager who was told to reduce the number of meetings that he held and responded by call
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ng an all-day meeting to figure out how.
All of these executives are working inside a very small, very unproductive box.
Instead, they should climb out of the box and run thei
All of these executives are working inside a very small, very unproductive box.
Instead, they should climb out of the box and run thei
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
r meetings like a business.
They should:
1) Have a Plan.
Every project has a plan. The same should apply to meetings. Thus, always prepare an agenda.
Your agenda should b
1) Have a Plan.
Every project has a plan. The same should apply to meetings. Thus, always prepare an agenda.
Your agenda should b
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
egin with a clear, complete statement of the result that you
want. Begin by writing out your goal for the meeting. Then study it. Review it. And
revise it until it reflects
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
exactly what you want.
Let's play with a simple example. Suppose your goal was to reduce the budget. Now, is that what you really want to do? Would a better goal, for example
Let's play with a simple example. Suppose your goal was to reduce the budget. Now, is that what you really want to do? Would a better goal, for example
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
, be something
like: figure out how to reduce spending on utilities, or reduce the cost of materials,
or maintain productivity without buying new equipment? Notice that thes
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
e goals
reduce the budget while producing results more valuable than simply making
numbers smaller. Of course, your goal will depend upon your situation and what
you want
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
to accomplish.
Once your have the goal, then plan activities that will accomplish it. Most meetings are conducted using a discussion, which is the least effective process for
Once your have the goal, then plan activities that will accomplish it. Most meetings are conducted using a discussion, which is the least effective process for
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
reaching
agreements and making decisions. Instead, use activities that equalize participation
and lead to consensus.
2) Earn a Profit.
Most meetings produce a loss. That i
2) Earn a Profit.
Most meetings produce a loss. That i
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
s, the cost of the meeting exceeds the value of
what it produces.
Begin by estimating the value of the result that you want from your meeting. If the value seems low or unc
Begin by estimating the value of the result that you want from your meeting. If the value seems low or unc
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ertain, then ask yourself if a meeting is warranted. Perhaps,
it would be more cost effective to write a memo, make a phone call, or visit the
manager next door.
Then desig
Then desig
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
n your meeting so that you earn a profit. Estimate the cost by multiplying
your budgeted labor rate by the number of participants multiplied by the length of
the meeting. Ad
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
d the costs of travel, services, and materials.
Finally, compare the cost with the value. If the cost, exceeds the value, change the scope of the meeting.
Staying in the box
Finally, compare the cost with the value. If the cost, exceeds the value, change the scope of the meeting.
Staying in the box
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
, may be okay for executives who want to play make-believe
games with their time. But those leaders who want to be part of the future will run
their meetings like a business
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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