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  • Main Subject - Implementation the Catalyst of Change for Management to Reach that Next Level of Success

    From the personal and professional experiences of other colleagues and myself, one of
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    the more critical success factors for management is implementation. Through my observa
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ions, I have discovered that people and organization spend a great deal of resources i
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ncluding time, dollars and the cumulative total of the energy generated from these eff
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    rts to create business or strategic plans. Yet, these very same costly plans languish
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    n a manager’s desk drawer or on an executive’s shelf. The incredible inspiration power
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    within these plans lay untouched because few individuals understand how to implement
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    he plan.

    Implementation is multi-faceted. This action requires a combination of consi
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    stently applying knowledge and skills including communication, decision-making, delega
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ion, goal setting and goal achievement, prioritization, time management and working wi
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    h the psychology change. However without steady and demonstrated values by all involve
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    d, especially those initiating the plan, implementation will falter and succumb to the
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    inertia of indecision and procrastination.

    By respecting everyone’s needs, the manage
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ment begins to build What’s In It For Me (WIIFM) leading to What’s In It For Us (WiIFU
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    . When working on plans whether strategic or departmental, I have learned to validate
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    urrent behaviors by asking the following question: What do you need from me so that yo
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    u can successfully implement this plan? This question builds a bridge between manageme
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    t and the team where all now are the catalysts for change.

    Successful implementation
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    of change happens when we embrace a clear purpose, attitudes of partnership and steadf
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    st demonstration of core values. Then, everyone can be a "Catalyst Champion" to change


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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