Tags |
|
|
Links |
|
|
Main Subject - Communicating with Offsite Workers
How do you, or would you, communicate with employees who work offsite?
Perhaps you have telecommuters reporting to you, or sales reps who work out
Perhaps you have telecommuters reporting to you, or sales reps who work out
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
of offices in other cities. How do you communicate with them?
Let's start with the strategic issues: what do you want to accomplish by communicat
Let's start with the strategic issues: what do you want to accomplish by communicat
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ing with them? And, why would they want to communicate with you?
Strategic means you'll probably want to deal with issues like productivity, accou
Strategic means you'll probably want to deal with issues like productivity, accou
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
tability, and predictability. You want to know what the offsite employee does, how she does it, and what she will do in the future.
Still in the s
Still in the s
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
trategic vein, you'll ask yourself why she would want to communicate with you: some reasons might include the need to maintain human contact with t
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
e office, to get resources from you, or to work on her productivity.
To return to our sales reps example, you might want them target the certain p
To return to our sales reps example, you might want them target the certain p
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
rospects or to focus on high-margin products, From the other side, you might ask them about their needs and discover they need to know about produc
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
t availability and a competitor's new products.
Once you have a clear, articulated understanding of why you're communicating, you can move to the
Once you have a clear, articulated understanding of why you're communicating, you can move to the
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
actical issues. Issues such as: how often, what issues to raise, and by what means.
Normally, you'll find the tactical matters tend resolve themse
Normally, you'll find the tactical matters tend resolve themse
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
lves if you do a good job on strategy. That is, the answers to tactical questions tend to flow out of the decisions made in setting up the strategy
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
Using our offsite sales reps example, you might decide to send a group email once a week, and in it provide information the sales reps want. You'
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ll also add information that you want to convey to them, especially information about the benefits of targeting and margins.
In addition, you'll a
In addition, you'll a
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
lso call each rep individually once a month to review his or her personal performance. In these calls, you'll deal with their individual performanc
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
. You'll also ask about their particular needs and wants, and try to satisfy those needs.
As well as developing strategies and tactics, you'll als
As well as developing strategies and tactics, you'll als
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
o schedule some evaluations. Periodically, you'll sit down and ask yourself how well the offsite people are targeting and what proportion of their
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ales come through high margin products.
If they're doing well, you'll stick to the course you set earlier. On the other hand, if performance doesn
If they're doing well, you'll stick to the course you set earlier. On the other hand, if performance doesn
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
't meet your standards, then you could look at increasing the number of contacts, and the duration of each contact. Maybe you need to bring everyon
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
e into the office once a quarter, while still maintaining your weekly group mailing and individual contacts monthly.
In summary, as the number of
In summary, as the number of
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ffsite employees and service providers increases, the pressure to develop plans to communicate with them will grow as well. To make the most of thi
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
s communication, start with strategic issues that define why you want to be in contact with them, and why they would want to be in contact with you
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/24126/mainsubjects-Communicating-with-Offsite-Workers.html">Communicating with Offsite Workers</a>
BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/24126/mainsubjects-Communicating-with-Offsite-Workers.html]Communicating with Offsite Workers[/url]
Related Articles:
Small Business Payroll Software
Are You Stunting Your Business Growth? (Second Article of 2)
Bookmark it:
|