Main Subject - Business

In this article I will discuss complexity theory and complexity science. We will also look in to the positive and negative sides of the strategic planning process from different points of views.

There is a new scienti

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

fic renaissance in the making. It will usher in new industries, alter how businesses compete, and change how companies are managed said Richard T. Pascale. He was referring to complexity science or complexity theory

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

. Complexity theory deals with systems that show complex structures in time or space, often hiding simple, deterministic rules. This theory contends that once these rules are found, it will be possible to make effec

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tive predictions and even to effectuate control of the apparent complexity. Complexity theory, or, to be more precise, the science of complexity, is the study of emergent order in what are otherwise very disorderl

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y systems.

A recent paper by Davenport in the MIT Sloan Management Review bemoans the lack of a Frederick Taylor or Henry Ford for knowledge workers. Organisations, according to Taylor, are like machines; people ar

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

like cogs in those machines. Processes can be stripped down and streamlined for greater efficiency. The best management, said Taylor, is a true science, resting upon clearly defined laws, rules and principles. Henr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y Ford took this line of thinking and applied it to the manufacture of cars, breaking down the industrial process into a series of repetitive tasks performed by semi-skilled but well-paid employees, working beside a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

slow-moving production line. In this way, Frederick Taylor’s ideas came to underpin many of the ways of doing things which gave rise to the new industrial age at the start of the 20th century. Natural science in

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the meantime has moved on. The deterministic, closed system world of Newtonian physics has been changed forever. Complexity theory views the world in terms of systems; not the linear, mechanistic systems of classica

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

l physics, but complex, non-linear, highly interactive systems complex adaptive systems in the language of complexity. Complexity provides a rich vein for new thinking on leadership and management. Perhaps Davenpor

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

is wrong. Perhaps there is a new science which is highly applicable to the leadership and management of professionals and other knowledge workers.

Businesses are complex adaptive systems, living companies accordin

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

g to De Geus; people are people, not cogs in a machine. While this is true of all businesses, indeed all organisations, somehow it is particularly true of professional services firms, in which traditional capital (

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

plant and machinery, etc) is minimal, and human capital (people, their behaviour, practices, knowledge, etc) is dominant. Management guided by the principles of complexity science constitutes a style that is very di

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

fferent from the management model based on the ideas of Frederick Taylor. The type of leadership required is very different too.

Like traditional theory, complexity theory also concerns itself with processes and ho

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

w these influence employee behaviour. The concept that procedures may be designed to motivate is arguable from a contemporary social science perspective. For e.g Herzberg’s hygiene factors, stated simple, that a pro

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

edure as a hygiene factor does not motivate. In terms of complexity as a dynamic system, Locke’s theory (notes that based on his values/agent/event factors, procedures do in fact motivate) offers both negative and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

positive feedback loops, providing non-linear causality and the possibility of internally generated cyclical behaviors and non-equilibrium.

The view of organizations as complex adaptive systems suggests that organiz

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ations gather information about their surroundings, themselves and their own behavior and then use this information for adapting to and coevolving with their environments. From the view of complexity theory organiz

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ations in which there are a large number of ties or connections, widely distributed, are more capable of variety in their behavior which in turn leads to adaptability. According to Weick, without such variety organiz

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ations will miss important data points, will oversimplify their view of what is happening in the environment, and will generally be unable to respond to the high levels of variation among elements in the environment

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This article shows where to draw the line and how to identify when customer satisfiction is not a profitable pursuit.

Like many real estate investors, I started out investing in real estate using my own money and credit. But eventually I ran out of personal funds. This is when I was forced to find another way to fund deals and discovered using other peoples money to fund my real estate purchases.

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Main Subject - Strategic Planning Process

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