Main Subject - Business

We Americans love pets, especially when it comes to dogs. You might be wondering how treating employees like dogs is going to have anything but a negative effect on your business. But I suggest just the opposi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

te is true.

Consider for a moment that in 2005, 35.6 percent of U.S. households owned almost 32 million dogs, or an average of 1.7 dogs per household. As early as 1994, Knight Ridder Tribune News Services was

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

predicting that the U.S. pet care industry was headed for rapid expansion. Today it is estimated we Americans spend approximately $ 27 billion per year on nutrition, health and the general well being of our pet

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s.

Could furry hugs and slobbery kisses really be worth $25 billion a year? If you look at the expanding array of products flooding the market, it’s truly astounding the lengths Americans will go to to shower

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Fido with love, care and comfort. Whether it’s a $7,500 climate controlled dog house, a $1,595 Jog-a-Dog treadmill, a doggie size water bed or gourmet pasta dog food, at appears that many of our pets are living

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

a better quality of life than a substantial portion of the U.S. population. Is the loyalty, companionship, protection, love, support and fun we receive from our pets worth the investment? Based upon our spend

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ing habits, it appears so.

Granted the “treat employees like dogs” concept may seem rather simplistic in our complex, high tech world. Yet the idea of nurturing, praising, training, having fun with and caring

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

for our pets is surprisingly the same process required to develop loyalty, commitment and excellence from our employees.

Essential to earning the trust, respect and business of today’s value conscious, media sa

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

turated customer is the level of trust, respect and consideration bank managers give to their employees. It’s not your bank’s products and services that distinguish you from the “guys down the street.” New pro

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ducts and services are easily copied and seldom give more than a brief competitive advantage. True distinction is much more predicated on the level of service received by your customers than any other single fa

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ctor. And a primary factor in determining how well your customers are treated, is how well your employees are treated.

Sharon Harwood, manager of Disney University states, “Disney knew you couldn’t have a supe

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rvisor in the back room yelling at you and then walk through the door and greet a guest with a big smile as if nothing were wrong.” At the heart of the matter is the quality of the relationship between a manage

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r and his or her employees.

The truth is that any built up resentment, anger, frustration, lack of trust and/or confusion between managers and employees gets communicated to and received by a customer in a vari

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ety of ways. It is essential that senior managers and line supervisors spend more time (outside of salary and performance reviews) with employees cleaning up resentments and frustrations, asking opinions and se

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

eking creative ideas to enhance product and service delivery. Few actions display respect and value more to an employee than earnestly listening to their ideas and opinions or resolving past resentments.

The t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ruth is that employees are looking for so much more that just a paycheck. They want to derive a deep sense of satisfaction from knowing that what they do on a daily basis makes a difference. They want to know

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

they’re cared for through actions, not just words. They want to work with supervisors and managers who are committed to helping them succeed. They want to be nurtured, praised and trained while working in a fu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n environment with enjoyable people. In short, treated like dogs!

************************************************************************
© 2006 Ray Adler, All rights reserved. You are free to use this m

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

aterial in whole or in part in print, on a web site or in an email newsletter, as long as you include complete attribution, including live web site link. Please also notify me at ray@btitraining.com where the ma

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

terial will appear.

The attribution should read: "By Ray Adler of Bank Training International, Inc.. Please visit Ray's Web site at http://www.btitraining.com/tips.html for additional articles and resources.”

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Forget the meaningless cliches and empty promises. What really matters is what customers take away about a business.

Inflation and economic trends require families to have two incomes just to stay even with their expenses. It may be that, in the future, even two incomes will not be sufficient. It is a good idea to be prepared for bad economic times rather than to simply hope for the best and suffer if the best does not come. Families should have multiple flows of income to guard against facing an insecure future. It is very important to have a source of extra income.

Entrepreneurs often experience extreme highs and extreme lows. It is not uncommon for an entrepreneur to be sitting on top of the world one minute, but then feel like the sky is falling the next as market conditions rapidly change. For these entrepreneurs, it is always important to keep the big picture in mind. Likewise, it never hurts to have the experiences of other successful entrepreneurs in their minds to inspire them to persevere. This article discusses one such entrepreneur: Milton S. Hershey.

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