Main Subject - Business

Promotional products are given away primarily to create and sustain interest in a company’s products and services. They can be the products itself or, and this happens more frequently th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

an usual, specially made products that are imprinted with the company’s name and manufactured exclusively to serve as giveaways.

Since promotional products are usually purchased wholesa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

le, even the smallest mistake can land you with thousands of useless giveaways. Thus, before pushing through with the production of your promotional products, make sure first that you’ve

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

considered all the important factors that can affect it.

Tip #1 KNOW WHAT CUSTOMERS ARE LOOKING FOR FROM YOUR WHOLESALE PROMOTIONAL PRODUCTS

According to a survey made by the PPA, cust

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

omers deem the following factors significant when receiving promotional products:

Usefulness (98.3%) – Your promotional product must be useful, not just to anyone, but most especially t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

your target market.

Quality (71.8%) – If you’re not willing or able to produce promotional products of adequate or superior quality, then it’s better to employ another marketing strate

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

gy instead.

Attractiveness (61.5%) – Your product must also be visually pleasing to the eye and most especially once more to your target market. If your promotional product’s not someth

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ing that your customer can proudly brandish in public, don’t give it away. Customers also indicated their desire for promotional products that are tasteful (59.8%), but since taste is en

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

irely subjective, make sure that your promotional product adheres to your target market’s taste.

Convenience (45.5%) – Convenience can convey different meanings, and if you want to play

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

it safe then you need to use promotional products that are conveniently compact in size besides being convenient to use as well.

Uniqueness (43.7%) – Promotional products should also b

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

unique if possible, but you can worry about this later on.

Longevity (28.2%) – And lastly, promotional products – if possible – should be durable.

Tip #2 NEVER FORGET TO PRINT YOUR CO

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

MPANY’S NAME

There’s no point to having wholesale promotional products manufactured and given away if none of them bears the name of your company. Be careful, however, when having your

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

company name printed because too large a print can be detrimental while too small a print can prove to be ineffective. Also, consider if it will be better for you to have your company lo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o printed instead of your company name. Sometimes, image-conscious customers prefer to use promotional products that only bear the logo instead of the name.

Tip #3 SIZE MATTERS

If your

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

wholesale promotional products consist of things like pens and lighters, these may be useful and even fashionably designed but they also allow you only a small amount of space to have y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ur company name and logo printed.

Tip #4 THINK EXPOSURE

Useful is as useful goes but sometimes people end up using a promotional product frequently not just because it’s useful but tre

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ndy as well. One good example of this is giveaway caps. As long as the corporate logo or name is tastefully incorporated, customers probably won’t mind using it for almost all kinds of o

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ccasions.

Tip #5 MATCH THE PRODUCT WITH THE REASON

No company gives away promotional products without any reason. You yourself have your own reasons for giving away promotional product

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

and one way to increase its effectiveness is by making sure that it matches the reason and circumstances surrounding it. Are you having wholesale promotional products manufactured for a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

trade show or to introduce a new product to the market?

Follow these tips and you’re sure to end up with a wholesale batch of promotional products that are going to drive your sales up

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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