Main Subject - Business

Who is a great manager? Well, this question can have many answers but anyone running a management training program or management training course will tell you that – A great manager is a great communicator.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

This does not mean however, that all the other skills that a manager possesses are redundant. That is not what it means. But, unless you are a good communicator you cannot be a good manager.

Management trai

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ing programs and management training courses will point out that good communication skills are of paramount importance to a manager. A manager has to be a great communicator if he wants to become a great man

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ger. A great manager is one who has a vision. But, this vision will stay just that unless you communicate it properly. Communicating a vision doesn’t mean you have large message boards with your vision writt

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n on them placed at strategic locations. It might be effective to catch attention but to retain that attention you are going to have to do something else. You have to make sure that your team understands you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

vision and shares your vision with you. Apart from articulating your vision good communication is essential to conducting business on a day to day basis.

Most management training programs and management tr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ining courses will focus on the communication skill. It is important to understand that conversation is not communication. A good communication through conversation takes place when

• You ensure that your m

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

essage is understood
• You must receive and understand the message sent to you
• You have some control over the flow of the conversation.

So, communication skill is not just about speaking but

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

listening as well. Good communication should avoid ambiguity. If there is a chance that a message might be misunderstood then it should be clarified. Remember, that words often have different meanings in dif

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

erent context and cultures. For instance dry country can mean without water or without alcohol; suspenders can keep up pants as well as stockings. So, it depends on the context and the culture. How can you a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

oid this? Here are some tips to do that

• Repeat the message for confirmation
• If necessary write back the message
• Give proper background before speaking. This will make people aware as to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

which context you are going to speak about.
• Similarly, ask others about the context in which they are speaking

If you have attended management training classes then you would have had a session

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n management training. Here you would have been told that just like any other activity you have to plan and prepare for your conversation. State clearly and firmly; whatever it is that you are going to say.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o not lose your temper if someone else does. Be assertive. When asking question assess the situation carefully and depending on the kind of information that you want ask either open ended or close ended ques

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tions. If all you need is confirmation, then close ended questions are enough. But, if you need more information then you have to go in for open ended questions.

Communication is a two way street. And this

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s something that all management gurus agree on. Check on any management training manual or book any you will see that this point is being made. So, just like others listen to what you say, you have to listen

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to what others say. Also, nothing is more intimidating than silence. People become nervous of silence and try to fill it up with information. So, this is a great way of gathering information. At the end of a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y conversation summarize what has been said. Also, emphasize the outcome of the meeting.

Management meetings are an integral part of a manager’s life. The meeting can be with your superiors or subordinates.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

For each type of meeting your preparation and presentation has to be different. Meetings can be formal or informal. Whatever type of meeting, you have to be prepared if you want the meeting to be effective.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

All management training programs or management courses specify that communication skills are one of the most important skills of a manager. So, if you want to be a great manager, then be a great communicator

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Most people spend long hours each week in their office, making it very important to have the right style of furniture. While comfort is important, you really need to be more focused on the office furniture being ergonomically correct then on the color or material of it.

Learn how to create a magic connection with clients, leads, or business associates. A few simple techniques can make the difference between a connection and a sale or a connection and a new business partner. Don't leave your communication to chance.

I’ve spent the past twenty years helping individuals and organizations thrive on change. Yet, recently, I’ve seen leaders making some of the same mistakes I noticed two decades ago. Have we learned nothing about managing change?

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