Main Subject - Business

Just when you thought the world made sense, here's bad news:

Effective meetings have major problems.

Here they are:

Problem #1: It take

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s time.

Preparing a clear goal requires deliberate thought. And writing out a goal takes time. Then planning an agenda takes more time. A

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d finally, contacting key participants to talk about their expectations, needs, and suggestions takes even more time. Many of these conver

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sations will be especially difficult because you will have to listen to someone else's ideas. All totaled, this work can take an hour or m

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

re. Many people prefer to skip these painful activities and just hold a meeting that goes on for hours and hours and hours.

Benefit: It’s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

much easier to hold meetings that accomplish nothing. In addition, the time spent in a meeting keeps you from having to sit at your desk w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

here you would be expected to work on difficult tasks requiring thought.

Rebuttal: The time spent preparing for a meeting is a wise inves

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ment. The result is a shorter meeting that produces results that others will support.

Problem #2: You obtain results.

Most results obtai

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ned in a meeting require that someone do something. And this could be you. Action items pose a serious threat in that they involve respons

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

bility, require skill, and include accountability. It's much easier to hold meetings that produce nothing because then nobody has to do an

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

thing. And everyone knows that it's much easier to call another meeting where everyone complains about the problems caused by the people w

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ho aren't in the meeting.

Benefit: People who lack effective work skills can hide in meetings. They also accumulate reasons why nothing c

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n be accomplished, such as lack of cooperation and any hearsay obtained during the meeting.

Rebuttal: Profitable businesses are built upo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n a foundation of achievement. And effective leaders are promoted because they contributed to this achievement.

Problem #3: Other people

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

alk.

When others are allowed to talk, they can express views that are contrary to what you want to hear. They propose impossible solution

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

. And (worst of all) they offer good ideas before you can state them. It's preferable to dominate the meeting with rambling stories, endle

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ss monologues, and clever self promotions. Often these make others laugh, which always feels gratifying. And it's a fascinating challenge

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o outwit someone else who is attempting to do the same thing. This makes a bad meeting an enjoyable and entertaining pastime.

Benefit: Ba

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d meetings can be more entertaining that a sitcom on TV because you are part of the cast.

Rebuttal: Wise leaders use meetings to create o

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tstanding results by harnessing the group's wisdom. In fact, odd ideas prove useful because they stimulate others to think of better ideas

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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